Manager/ Assistant Manager- Institutional Sales

Experience – 8-15 years

Key Responsibilities:

• Develop and implement comprehensive retail marketing plans that drive foot traffic, increase sales, and enhance brand visibility across all retail channels.
• Collaborate with the sales team to understand market trends, customer insights, and sales objectives to develop targeted marketing campaigns.
• Manage the creation of compelling retail marketing collateral, including point-of-sale materials, signage, displays, and promotional materials.
• Analyze sales data and market research to identify opportunities for growth and optimization within retail channels.
• Plan and execute retail events, promotions, and activations to engage customers and drive store traffic.
• Experience in HORECA Sales.
• Experience in CSD Canteen, Kendriye Bhandaar sales (Added advantage).
• Experience in Corporate/Institutional sales in Household Industry is must.
• Must be capable of independently handling his Division.
• Build and maintain strong relationships with retail partners to ensure alignment on marketing initiatives and maximize co-marketing opportunities.
• Monitor and report on the performance of retail marketing campaigns, providing insights and recommendations for continuous improvement.
• Stay informed about industry trends, competitor activities, and emerging retail marketing strategies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
• years of experience in retail marketing, with a proven track record of success in developing and executing marketing strategies within the retail industry.
• Written and Verbal command on English Language is must.
• Strong understanding of retail trends, consumer behavior, and the retail landscape.
• Excellent communication, presentation, and interpersonal skills.
• Highly analytical with the ability to interpret data and make strategic recommendations.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office suite, CRM software, and marketing analytics tools.