Manager Brand Marketing (Retail)

Job Summary

We are looking for an experienced Brand Marketing Manager to lead brand-building initiatives, retail marketing campaigns, and customer engagement activities. The candidate will be responsible for strengthening brand visibility, driving footfall, and supporting business growth across retail channels.

Key Responsibilities

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  Develop and execute brand marketing strategies aligned with business objectives.

  
  


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  Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.

  
  


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  Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.

  
  


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  Coordinate with retail operations, sales, creative agencies, and external partners.

  
  


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  Manage marketing budgets, campaign timelines, and vendor relationships.

  
  


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  Oversee digital marketing, social media, and local marketing activities to support retail growth.

  
  


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  Monitor campaign performance, customer insights, and market trends to improve effectiveness.

  
  


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  Maintain brand consistency across stores, promotional materials, and marketing communications.

  
  

Required Skills

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  5–8 years of experience in brand marketing, preferably in the retail industry.

  
  


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  Strong knowledge of retail marketing, brand positioning, and campaign management.

  
  


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  Experience in budget management, customer engagement, and marketing analytics.

  
  


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  Excellent communication, stakeholder management, and project coordination skills.