Manager- Branding

Brand Strategy & Management
- Develop and implement annual brand marketing plans aligned with business objectives.
- Build and maintain a consistent brand identity across all marketing channels.
- Monitor brand performance, market perception, and competitor activities.
- Conduct market research to identify customer insights and emerging trends.

Marketing Campaigns
- Plan and execute ATL campaigns including TV, radio, print, outdoor, and digital advertising.
- Manage BTL activities such as dealer meets, mason meets, contractor engagement programs, roadshows, and promotional events.
- Coordinate product launches and regional marketing initiatives.

Trade Marketing
- Develop dealer branding programs and point-of-sale (POS) materials.
- Ensure proper brand visibility at dealer outlets and retail touchpoints.
- Support sales teams with promotional schemes, marketing collateral, and merchandising activities.

Digital Marketing
- Work with digital agencies to manage social media campaigns, website content, and online promotions.
- Monitor digital campaign performance and optimize marketing investments.
- Improve online brand engagement and lead generation initiatives.

Agency & Vendor Management
- Manage relationships with advertising agencies, media partners, printers, and event vendors.
- Ensure timely execution of marketing activities within approved budgets.
- Evaluate vendor performance and negotiate commercial terms.

Budget Management
- Prepare and manage annual marketing budgets.
- Monitor campaign expenditures and ensure optimum return on investment (ROI).
- Generate periodic marketing performance reports.

Cross-Functional Coordination
- Collaborate with Sales, Product, Operations, and Corporate Communications teams.
- Support regional sales teams with localized marketing initiatives.
- Ensure brand compliance across all communication materials.

Industry- Cement

Ideal Candidate Profile (Cement Industry)

A successful Brand Manager in the cement industry should understand the dealer-distributor ecosystem, contractor and mason engagement, project marketing, and regional branding strategies, while being capable of executing both large-scale advertising campaigns and grassroots trade activation programs that directly support sales growth.