What are the Key Deliverables in this role ?

Financial Outcomes

• Deliver actionable insights to support topline growth and portfolio performance across Packaged Beverages


• Provide fact‑based inputs into AOP, long‑range planning, and brand strategy discussions


• Evaluate effectiveness and ROI of marketing spends, including consumer promotions and media investments


• Support innovation business cases through opportunity sizing, concept validation, and post‑launch performance evaluation


• Enable informed trade‑offs through business‑specific analyses and scenario evaluations                                                                           

Customer Service

• Act as a trusted insights partner to Marketing, Sales, Buying & Blending, Innovation for Packaged Beverages


• Actively contribute and support CMI function in  various review and drum-beat forums with detailed analyses and recommendations


• Translate business challenges into clear research objectives and insight frameworks


• Support the full communication development journey—from idea generation and testing to tracking and evaluation


• Lead brand development studies such as Brand Equity, Motivation & Barriers, and usage & attitude diagnostics, Pricing analyses and studies


• Build a strong understanding of consumers, shoppers, channels, across Packaged beverages category

Internal Processes

• Own and manage reporting and insight generation from reports/market research agencies -  Nielsen, Kantar and other agencies


• Lead monthly and quarterly performance reviews with sharp, decision‑oriented narratives


• Drive business‑specific deep dives using syndicated, internal, and secondary data sources


• Work closely with Innovation teams on whitespace identification, concept development, testing, and sizing


• Establish and strengthen best‑in‑class SOPs for CMI involvement across innovation and BAU projects


• Contribute to digitization, automation, and standardization initiatives within the CMI function

Innovation and Learning

• Apply a mix of quantitative, qualitative, syndicated, secondary research & analytics methodologies effectively


• Demonstrate curiosity and continuous learning to stay current with evolving research tools and analytics approaches


• Strengthen analytical storytelling and synthesis capabilities to influence senior stakeholders


• Collaborate actively within the broader Market Planning & Insights community to share best practices


• Contribute to capability enhancement of the CMI function through improved tools, templates, and processes