Manager - Digital Marketing

Department: Digital Marketing 

Job Location: Goregaon (west), Mumbai

About the Company:

Crimson Interactive is a pioneer in the field of language solutions as a provider and trendsetter in Editing & Publishing, Translation, and Transcription. We provide language solutions to over 2 million authors from 125 countries across our three brands – Enago, Ulatus & Voxtab.

We are headquartered in Mumbai & have global offices in New York, New Jersey, Beijing, Seoul & Tokyo. Our client list includes Netflix, Sony, Toyota, MIT, Capgemini, Guinness World Records, Hitachi, and Fujitsu.

Key Responsibilities: 

• Responsible for generating revenue and achieving growth targets.
• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
• Regular usability checks for English and other language websites for maximum localization impact.
• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
• Evaluate and finalize all design-related tasks.

Keyskills 

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required: 

• Proven experience in Digital Marketing.
• MBA from a reputed institute (preferred)
• Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
•  Practical knowledge of SEO and PPC of online marketing industry
•  Proven experience in stakeholder management
•  Excellent verbal and written communication skills
• Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.
• Knowledge of HTML, JavaScript, CSS (added advantage)
• Ability to ideate and engage existing clients and prospective clients through email marketing
• Excellent verbal and written communication skills
• Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization
• Knowledge of HTML, JavaScript, CSS (added advantage)

Please have a look at https://www.crimsoni.com/ https://www.ulatus.com/ https://www.enago.com/