Manager - Digital Marketing

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.

The Digital Marketing Manager will be responsible for all top-of-the-funnel initiatives aimed at lead generation through digital mediums. The ideal candidate should be highly skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook and Instagram). As the Performance Marketing Lead for our residential and housing society business, this position is responsible for increasing inbound lead acquisitions through effective and efficient digital campaigns and driving brand awareness. Strong bias to action with deep performance marketing experience in B2C space will be critical to success in this role. We are looking for you to develop, implement, track and optimize our digital marketing campaigns across google and meta channels.

In typical startup fashion, you’ll be wearing many different hats and learning a lot along the way. Here are some things that we’d want you to help lead and execute:

1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads

- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives

- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)

- Expertise in Meta (Facebook and Instagram) advertising, including:

- Facebook Ads Manager

- Instagram Ads

- Audience Insights and Custom Audiences

- Retargeting and Lookalike Audiences

- Dynamic Ads

- Video Ads

- Strong understanding of all Google Ads formats, including:

- Search Ads

- Display Ads

- Video Ads (YouTube)

- Shopping Ads

- App Campaigns

- Experience with conversion tracking, pixel setup, and event tracking

2. Reviewing end-to-end PPC strategy and execution on Google and Meta

- Strategizing, creating, and managing campaigns across various digital channels

- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI

- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes

- Driving improvements in ROI and cost per acquisition (CPA) across all channels

- Extensive experience in running tests & experiments, bidding strategies and attribution tools

3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads

- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

4. Budget planning and implementation schedules to achieve revenue goals

- Manage budget allocations, bid strategies, and optimize for ROI

- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

5. Data collection and analysis

- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns

- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)

- Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team

- Measure and improve website traffic and web conversion

- Monitor competitor activity and keep an eye out for trends

6. A little bit of everything

- Design and develop different messaging strategies for key stakeholders

- Identify and evaluate new digital technologies and web analytics tools

- Work closely with the wider marketing team to optimize audience and communication strategies

- Collaborate with the content and design teams to create compelling ad creatives and landing page

Requirements

You’ll be taking the lead, so we’d love if you have the following skills/traits:

● 4+ years of digital marketing experience preferably in B2C product or financial/investment services industry

● Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results

● Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.

● Strong verbal and written communication skills

● Google Ads and Facebook certifications are a plus

● Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals

● Humble, open to feedback and collaborative