Manager - Digital Sales & Hyperlocal

Responsibilities & Key Deliverables

• Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.


• Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.


• Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.


• Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.


• Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.


• Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.


• Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.


• Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.


• Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.


• Assist in planning and delivering basic training programs to build digital capabilities at dealerships.


• Provide operational support for resolving booking or execution-related issues during BAU operations.


• Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements.

Experience

• Sales knowledge at the field level 


• Strong understanding of digital marketing and sales techniques.

Industry Preferred

Qualifications

MBA Preferred

General Requirements

• Excellent communication and interpersonal skills


• Analytical mindset with the ability to interpret data and make informed decisions


• Proficiency in using digital sales platforms & tools 


• Ability to work independently and as part of a team

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