Manager - E Commerce, Accessories

Responsibilities & Key Deliverables

Role Purpose

To lead and grow the Accessories business Direct-to-Consumer (D2C) e-commerce business by driving online sales, enhancing customer experience, optimizing digital marketing performance, and ensuring effective management of the e-commerce platform, product catalog, pricing, and promotions.

Key Responsibilities

• Manage and drive the performance of the Accessories’ business e-commerce platform (D2C).


• Develop and execute strategies to increase website traffic, conversion rates, customer acquisition, and repeat purchases.


• Plan and optimize digital marketing campaigns across SEO, SEM, social media, email marketing, and paid media channels.


• Oversee online product listings, content management, pricing, promotions, and merchandising to maximize sales.


• Monitor customer journeys and implement improvements to enhance user experience and online conversion.


• Analyze e-commerce KPIs, campaign effectiveness, customer behavior, and sales performance to identify growth opportunities.


• Coordinate with internal teams such as marketing, product, supply chain, customer support, and technology for seamless platform operations.


• Drive A/B testing, personalization, and performance optimization initiatives.


• Manage relationships with external agencies, technology partners, and platform vendors.


• Ensure accurate reporting of business performance and recommend corrective actions to achieve revenue targets.

Key Performance Indicators (KPIs)

• Online Revenue Growth


• Website Traffic Growth


• Conversion Rate


• Customer Acquisition Cost (CAC)


• Repeat Purchase Rate


• Average Order Value (AOV)


• Return on Ad Spend (ROAS)


• Customer Retention Metrics

Experience

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or related field.


• MBA preferred.
  

  Experience

  
  
  
  
  • 5-7 years of relevant experience in e-commerce, D2C business management, or digital commerce roles.
  
  
  • Experience managing Shopify, Magento, or similar e-commerce platforms.
  
  
  • Proven track record of driving online sales growth and digital marketing initiatives.
  
  
  
  

Industry Preferred

Qualifications

General Requirements

Key Skills

• 
  
  
  
  • E-commerce Platforms (Shopify, Magento, or equivalent)
  
  
  • Digital Marketing & Performance Marketing
  
  
  • D2C Business Management
  
  
  • Web Analytics (Google Analytics, Adobe Analytics, etc.)
  
  
  • Conversion Rate Optimization (CRO)
  
  
  • SEO/SEM
  
  
  • Data Analysis & Reporting
  
  
  • Campaign Management
  
  
  • Customer Journey Management
  
  
  • Stakeholder & Vendor Management
  
  
  
  

Our commitment to Diversity, Equity, and Inclusion

How We Work (Culture)

At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us

You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.

Our Commitment to Diversity, Equity & Inclusion

We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.