Manager Market Research

Manager – Market Research

Company: ITC Limited
Role: Manager – Market Research
Department: Marketing
Location: Kolkata (ITD Head Office)
Experience: 3–5 Years
Employment Type: Full-Time
Work Mode: In-Office

About the Role

ITC Limited is looking for a Manager – Market Research to partner with brand teams in generating consumer and market insights that drive business growth and strategic decision-making. The role involves leading end-to-end market research projects, collaborating with research agencies, leveraging modern research methodologies, and converting consumer data into actionable business recommendations.

Key Responsibilities

• Partner with brand teams to identify consumer insight and market research requirements aligned with business objectives.


• Design and execute qualitative and quantitative research studies through external research agencies.


• Analyze consumer, market, and category data to generate actionable business insights.


• Translate research findings into strategic recommendations for brand and business teams.


• Drive the adoption of innovative research methodologies, digital analytics, and consumer insight tools.


• Develop dashboards, reporting frameworks, and insight repositories for effective knowledge management.


• Manage research agencies, project timelines, budgets, and ensure timely delivery of high-quality research.


• Act as the custodian of consumer insights and facilitate knowledge sharing across stakeholders.


• Monitor market trends, consumer behavior, and competitive intelligence to support business planning.

Eligibility Criteria

• MBA in Marketing from a reputed institute.


• Specialization in Market Research, Consumer Behaviour, or Analytics will be an added advantage.

Experience Required

• 3–5 years of experience in:
  
  
  
  • Market Research
  
  
  • Consumer Insights
  
  
  • Consumer Analytics
  
  
  • Brand Research
  
  
  • Customer Insights
  
  
  
  


• Experience with a Market Research Agency and/or FMCG organization is preferred.


• Hands-on exposure to qualitative and quantitative research methodologies, consumer studies, and insight generation.