Manager - Marketing & Communications

This role is for one of the Weekday's clients

Salary range: Rs 1500000 (ie INR 15 LPA)

Min Experience: 4 years

Location: Mumbai

JobType: full-time

We are looking for a Manager – Marketing & Communications to lead strategic B2B marketing initiatives and elevate the organization’s presence across the higher education ecosystem. This role calls for a strong storyteller who can transform complex ideas into compelling narratives and a data-driven marketer who can build campaigns that influence senior academic decision-makers, including university leaders, vice chancellors, deans, and institutional stakeholders. You will be responsible for developing and executing a high-impact communications and marketing engine focused on ABM strategies, thought leadership, brand visibility, events, and sales enablement—ultimately driving measurable business growth.

Key Responsibilities

• Lead end-to-end B2B marketing strategy targeting academic leadership and institutional decision-makers.
• Build and execute Account-Based Marketing (ABM) campaigns tailored to priority accounts and personas.
• Develop high-quality storytelling content, thought-leadership pieces, and strategic communication assets.
• Manage PR, media outreach, and brand visibility initiatives to strengthen market presence.
• Plan and oversee events, webinars, and leadership forums to engage target audiences.
• Support sales teams with effective collateral, presentations, and sales enablement materials.
• Analyze marketing performance, track KPIs, and optimize campaigns using data-driven insights.
• Ensure consistent messaging and brand alignment across all communication channels.

What Makes You a Great Fit

• You excel at blending creativity with analytical thinking, ensuring every campaign is both impactful and measurable.
• You are a natural storyteller who can communicate vision, value, and outcomes to senior academic audiences.
• You bring strong experience in B2B marketing, particularly in ABM, content strategy, PR, and brand communication.
• You understand how to influence decision-makers through thoughtful engagement and targeted outreach.
• You are comfortable owning end-to-end marketing processes and collaborating across sales, leadership, and product teams.
• You thrive in a fast-paced environment and consistently deliver high-quality output with strategic clarity.