Manager, Marketing Communication

About the Organization

Objective

• Develop
  and execute comprehensive marketing communication strategies aligned with
  FFSC's overall goals and objectives
  
• Drive
  brand awareness and recognition through targeted, data -driven, multi -channel
  communication campaigns.
  

• Plan,
  execute, and optimize email marketing campaigns using Zoho Campaigns,
  including audience segmentation, list management, automation,
  personalization, newsletters and campaign analytics.
  
• Collaborate
  with internal teams to align communication strategies with FFSC's skill
  development programs, industry campaigns, stakeholder engagement
  programs, events, and digital outreach initiatives.
  
• Oversee
  impactful content for websites, email newsletters, social media,
  presentations, PR notes, video scripts, case studies, and stakeholder
  communication while ensuring consistency in messaging and brand
  representation.
  
• Build
  integrated digital communication plans across email, LinkedIn, YouTube,
  Instagram/Facebook, WhatsApp or community channels, webinars, events, and
  website communication.
  
• Use
  marketing analytics and dashboards to track reach, engagement,
  conversions, stakeholder response, campaign ROI, and areas for continuous
  improvement.
  
  

• Internal: Collaborate with FFSC
  leadership, Skill Academies, and other divisions.
  
• External: Liaise with advertising agencies,
  media partners, industry associations, digital platforms, technology vendors,
  and other stakeholders to enhance external communications.
  

•  Successful
  execution of strategic marketing communication plans.
  
• Increased
  brand visibility and positive perception across industry, academia, government,
  learner, and stakeholder communities.
  
• Effective
  coordination with internal teams for aligned messaging.
  
• Improved
  email marketing performance through Zoho Campaigns, including open rate,
  click -through rate, conversion response, list quality, and campaign engagement.
  
• Measurable
  improvement in digital/social engagement, website traffic, stakeholder
  inquiries, event/webinar participation, and campaign reporting quality.
  

Requirements

• Bachelor's/Master's degree in
  Marketing, Communications, Business Administration, Digital Marketing,
  Mass Communication, or a related field.
  
• Proven experience in developing
  and implementing strategic marketing communication plans.
  
• Hands -on familiarity with email
  marketing or marketing automation platforms, preferably Zoho Campaigns;
  CRM tools; AI -enabled content or marketing tools; social media and
  analytics platforms.
  

• 5+ years of relevant experience
  in marketing and communications, preferably within skill development or
  related industries.
  
• Exposure to AI -driven content
  workflows, marketing automation, email campaign management, SEO, social
  media strategy, and campaign analytics will be an added advantage.
  

Technical Competencies

• Strategic Planning
  
• Brand Management
  
• Content Development
  
• Campaign Execution
  
• Market Research and Analysis
  
• Digital Marketing
  
• MS Office Skills
  

• Strategic Planning
  
• Brand Management
  
• Content Development
  
• Campaign Execution
  
• Market Research and Analysis
  
• Digital Marketing​
  

Benefits

• Competitive salary package as per industry standards and experience.
  
• Opportunity to work with corporates, industry leaders, associations and institutions.
  
• Exposure to national -level CSR, skilling and workforce development initiatives.
  
• Professional development through project leadership and industry collaboration.
  

Application Process