Manager - Partnership & Alliances

Client Servicing Specialist – Partnerships and Alliances

As a Client Servicing Specialist within our Partnerships and Alliances team, you will play a pivotal role in managing key partner relationships and ensuring the successful execution of joint marketing campaigns. You will act as the face of the brand for partners such as Myntra, Nykaa, WoW, and others, focusing on driving growth, maximizing GMV, and ensuring partner satisfaction through data-backed strategies and seamless collaboration.

Key Responsibilities

1. Relationship Management

• Serve as the primary point of contact for assigned clients and partners.

• Build and nurture long-term relationships with key stakeholders across partner organizations.

• Ensure delivery of partner KPIs including GMV, offer visibility, and campaign success.

• Address challenges proactively, offer creative solutions, and build trust to ensure high partner retention.

• Work towards growing the scope of each partnership—more budgets, exclusive offers, branding collaborations, and long-term contracts.

2. Growth & Strategy

• Identify growth opportunities and unlock new initiatives by syncing with partners’ marketing and category teams.

• Strategize around big sale events, seasonal campaigns, and new product launches.

• Ensure all campaigns are aligned with partner goals while driving incremental value to both parties.

• Use performance data to develop marketing calendars, pitch new campaigns, and recommend optimizations.

3. Campaign Execution & Performance Tracking

• Lead end-to-end execution of partner campaigns in collaboration with internal teams (marketing, creative, product).

• Monitor performance metrics such as traffic, GMV, conversions, and ROI on a regular basis.

• Create detailed reports highlighting what worked, what didn’t, and actionable strategies for better outcomes.

• Ensure timely and insightful communication with clients backed by data and performance insights.

4. Internal Collaboration

• Liaise with internal marketing teams at CashKaro and EarnKaro to drive partner-specific initiatives.

• Coordinate with cross-functional stakeholders including content, design, analytics, product, and tech teams to ensure campaign success.

• Share partner feedback and help align internal efforts to partner expectations and performance goals.

5. Market Intelligence

• Stay up to date with trends in the e-commerce and affiliate space to pitch innovative and competitive ideas.

• Track competitor activity and benchmark performance to identify gaps and opportunities.

Must-Have Skills

• Industry Relationships: Strong network across the eCommerce space—especially with affiliate and marketing teams of top brands.

• Excellent Communication: Ability to manage senior stakeholders, negotiate effectively, and simplify data insights into actionable inputs.

• Data-Driven Thinking: Strong analytical mindset to assess campaign performance, draw insights, and improve results.

• Strategic Thinking: Proven experience in crafting and executing growth strategies tailored to client objectives.

• Problem-Solving: Proactive approach to handling partner issues, campaign challenges, and internal roadblocks.