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Manager Publicity

icon building Company : Jiostar India
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Manager Publicity

We are looking for a dynamic and driven Publicity Manager to lead and execute publicity strategies for our original content and platform initiatives. The role requires strong media relationships, sharp storytelling skills, and the ability to manage multiple high-impact campaigns in a fast-paced OTT environment. What We’re Looking For:
 
Passion for entertainment, storytelling, and pop culture
High energy, proactive mindset, and ownership mentality
Comfortable working in a fast-moving, high-pressure environment
Flexible with work hours, including availability around launches and events within the base location and other cities

Key Responsibilities:
Develop and execute end-to-end publicity strategies for original shows, films, talent, platform announcements and any other form of content that may launch on the platform
Drive media outreach across print, digital, television, radio, trade publications and influencers/ media KOL's
Build and maintain strong relationships with entertainment, lifestyle media
Work closely with internal teams (content, marketing, social, creative) and external PR agencies to ensure cohesive messaging
Plan and manage press assets including press releases, interviews, media kits, trailers, stills, and talent schedules
Handle talent publicity including interviews, media days, junkets, premieres, and press events
Monitor media coverage, prepare impact reports, and analyze campaign effectiveness
Manage crisis communication and reputation management when required
Track industry trends, competitor activity, and media landscape to identify new opportunities
Oversee budgets and timelines for publicity campaigns
Key Skills & Competencies:
Strong understanding of the OTT, entertainment, and media ecosystem
Excellent written and verbal communication skills
Proven ability to build compelling narratives and pitch stories
Strong media and journalist relationships
Ability to multitask and thrive under tight deadlines
Strategic thinker with a hands-on, go-getter approach
Strong coordination and stakeholder management skills
Qualifications & Experience:
 5 years of experience in publicity, PR, communications, or entertainment marketing
Prior experience in OTT platforms, broadcast networks, studios, or PR agencies preferred
Bachelor’s degree in communications, Media, Marketing, or a related field
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