Manager Regional Sales, Malayalam

Job Summary :
Regional Sales Manager will lead conversion & growth of regional brands accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives.
 
About the team:
Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets.

Key Responsibilities:

• Develop annual and quarterly strategic account plans per regional brand, with clear revenue, margin, and penetration targets by category and campaign type

• Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.

• Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each regional brand

• Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for regional deals

• Lead commercial and legal negotiations with regional brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.

• Futuristic agenda to be able to tap in Adex to JHS & JS products.

Skills & Attributes for success:

• Strong client relationship & negotiation expertise - established relationship with LCS & MM regional brands, prior hand on experience in agency or media sales, with strong understanding of how brands & agencies operate in respective markets

• Expertise in Digital metrics & campaign execution - experience in planning, executing & optimising digital advertising or branded content campaigns for clients

• Understanding of  IM domain - fair understanding of IM principles incl. creator discovery, pricing models, content planning, campaign execution & measurement

• Strong sales planning & revenue achieving abilities.

Preferred Education & Experience:

• Master’s in business administration with 8-10 years of work experience in related field

• Strong experience in key account management, enterprise sales, or strategic partnerships in Media Industry

• Malayalam language proficiency is mandatory.

About Us :
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.