Manager Retail

Key Responsibilities

1. Strategy & Planning

• Develop
  and implement integrated digital + retail fundraising strategies
  
• Plan
  monthly/quarterly revenue targets across both channels
  
• Identify
  opportunities to convert digital traffic into retail/on -ground
  engagement and vice versa
  

2. Digital Fundraising

• Manage
  online fundraising campaigns across website, email marketing, social
  media, and paid platforms
  
• Optimize
  donation funnels, landing pages, and user journeys
  
• Track
  and improve key metrics like conversion rate, cost per acquisition
  (CPA), and ROI
  
• Coordinate
  with internal/external teams for creatives, content, and campaign
  execution
  

3. Retail Fundraising (On -Ground)

• Plan
  and execute fundraising activities at malls, kiosks, events, and
  high -footfall locations
  
• Drive face -to -face donor acquisition and ensure revenue targets are met
  
• Identify
  and onboard new retail locations and partnerships
  

4. Team & Vendor Management

• Manage
  digital agencies, media partners, and retail fundraising teams/vendors
  
• Train
  on -ground teams on campaign messaging and donor engagement
  
• Monitor
  performance and ensure alignment with targets
  

5. Campaign Integration

• Ensure
  seamless integration between online and offline campaigns
  
• Use
  digital channels to drive footfall to retail activations
  
• Capture
  and nurture leads generated through both channels
  

6. Data Analysis & Reporting

• Track
  and analyze performance across digital and retail channels
  
• Prepare
  weekly/monthly dashboards for management
  
• Use
  insights to optimize campaigns and improve donor acquisition &
  retention
  

7. Donor Experience & Compliance

• Ensure
  a smooth and secure donation experience across platforms
  
• Maintain
  donor data accuracy and privacy compliance
  
• Strengthen
  donor engagement through follow -ups and communication
  

Key Requirements

• Experience: 5–8 years in digital marketing, fundraising, or retail/face -to -face
  fundraising
  
• Education: Bachelor’s degree (Master’s preferred)
  
• Strong
  understanding of performance marketing, CRM tools, and donor journeys
  
• Experience
  in managing on -ground activations and partnerships
  
• Proven
  ability to handle targets and revenue generation
  

Key Skills

• Digital
  marketing (SEO, SEM, social media, email marketing)
  
• Retail/face -to -face
  fundraising
  
• Data
  analytics & campaign optimization
  
• Team
  and vendor management
  
• Strong
  communication & stakeholder management
  

Key Performance Indicators (KPIs)

• Total
  revenue (Digital + Retail)
  
• Online
  conversion rate (%)
  
• Cost
  per acquisition (CPA)
  
• Number
  of new donors acquired
  
• Average
  donation value
  
• ROI
  on campaigns
  
• Retail
  activation performance (footfall to conversion)