C

Manager Retail

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Job Description - Manager Retail

Key Responsibilities

1. Strategy & Planning

  • Develop
    and implement integrated digital + retail fundraising strategies
  • Plan
    monthly/quarterly revenue targets across both channels
  • Identify
    opportunities to convert digital traffic into retail/on -ground
    engagement and vice versa

2. Digital Fundraising

  • Manage
    online fundraising campaigns across website, email marketing, social
    media, and paid platforms

  • Optimize
    donation funnels, landing pages, and user journeys
  • Track
    and improve key metrics like conversion rate, cost per acquisition
    (CPA), and ROI

  • Coordinate
    with internal/external teams for creatives, content, and campaign
    execution

3. Retail Fundraising (On -Ground)

  • Plan
    and execute fundraising activities at malls, kiosks, events, and
    high -footfall locations

  • Drive face -to -face donor acquisition and ensure revenue targets are met
  • Identify
    and onboard new retail locations and partnerships

4. Team & Vendor Management

  • Manage
    digital agencies, media partners, and retail fundraising teams/vendors
  • Train
    on -ground teams on campaign messaging and donor engagement
  • Monitor
    performance and ensure alignment with targets

5. Campaign Integration

  • Ensure
    seamless integration between online and offline campaigns
  • Use
    digital channels to drive footfall to retail activations
  • Capture
    and nurture leads generated through both channels

6. Data Analysis & Reporting

  • Track
    and analyze performance across digital and retail channels
  • Prepare
    weekly/monthly dashboards for management
  • Use
    insights to optimize campaigns and improve donor acquisition &
    retention

7. Donor Experience & Compliance

  • Ensure
    a smooth and secure donation experience across platforms
  • Maintain
    donor data accuracy and privacy compliance
  • Strengthen
    donor engagement through follow -ups and communication

Key Requirements

  • Experience: 5–8 years in digital marketing, fundraising, or retail/face -to -face
    fundraising
  • Education: Bachelor’s degree (Master’s preferred)
  • Strong
    understanding of performance marketing, CRM tools, and donor journeys
  • Experience
    in managing on -ground activations and partnerships
  • Proven
    ability to handle targets and revenue generation

Key Skills

  • Digital
    marketing (SEO, SEM, social media, email marketing)
  • Retail/face -to -face
    fundraising
  • Data
    analytics & campaign optimization
  • Team
    and vendor management
  • Strong
    communication & stakeholder management

Key Performance Indicators (KPIs)

  • Total
    revenue (Digital + Retail)
  • Online
    conversion rate (%)
  • Cost
    per acquisition (CPA)
  • Number
    of new donors acquired
  • Average
    donation value
  • ROI
    on campaigns
  • Retail
    activation performance (footfall to conversion)

 



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