Manager - Salesforce Marketing & Data Cloud

Responsibilities & Key Deliverables

1. Marketing Automation & Customer Journey Management

• Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.


• Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.


• Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.


• Implement lead nurturing journeys for vehicle enquiries and prospective customers

2. Campaign Management & Execution

• Manage end-to-end campaign deployment within Salesforce Marketing Cloud.


• Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.


• Develop audience segmentation strategies to improve targeting and engagement.


• Coordinate campaign calendars with marketing, product, brand, and customer experience teams.


• Ensure campaigns are delivered on time and meet defined business objectives.


• Manage campaign approvals, testing protocols, and quality assurance processes.

3. Salesforce Marketing Cloud Platform Ownership

• Serve as the primary administrator and platform owner for Salesforce Marketing Cloud.


• Manage business units, users, permissions, folders, and platform governance.


• Monitor platform health, automation performance, data synchronization, and system availability.


• Maintain data extensions, subscriber management processes, and customer data architecture.


• Establish and drive SFMC best practices across campaign execution and governance

4. CRM Data Management & Segmentation

• Build and maintain customer audiences using Contact Builder and Data Extensions.


• Ensure customer data accuracy, integrity, and consistency across system

5. Technical Development & Integration

• Develop and optimize SQL queries for data extraction, transformation, segmentation, and reporting.


• Create dynamic and personalized campaign content using AMPscript and Server-Side JavaScript (SSJS)


• Work with APIs and automation workflows to improve marketing operations efficiency.


• Partner with IT and technology teams on platform enhancements and system integrations.

6. Performance Optimization & Analytics

• Monitor campaign performance across engagement, conversion, retention, and revenue metrics.


• Conduct A/B and multivariate testing to improve effectiveness.


• Develop dashboards and reports to provide campaign insights and recommendations.


• Analyze customer journey performance and identify optimization opportunities.

7. Deliverability, Compliance & Governance

• Ensure adherence to data privacy regulations, including GDPR, CCPA, and local regulatory requirements.


• Maintain best practices for email authentication, sender reputation, and deliverability.


• .

8. Stakeholder Management & Collaboration

• Partner with Digital Marketing, Brand, Product Marketing, Customer Experience, CRM, Service, and Sales teams.


• Translate business requirements into scalable marketing automation solutions.


• Support strategic initiatives across customer acquisition, engagement, retention, and loyalty.


•  

Experience

5-7 years

Qualifications

BE - IT/MBA

General Requirements

Technical Skills

Required

• Salesforce Marketing Cloud


• Journey Builder


• Automation Studio


• Email Studio


• Mobile Studio


• Contact Builder


• SQL


• AMPscript


• HTML/CSS


• Email Deliverability


• API Integrations


• Audience Segmentation


• Marketing Analytics

Preferred

• Salesforce Sales Cloud


• Salesforce Service Cloud


• Marketing Cloud Connect


• Server-Side JavaScript (SSJS)


• REST & SOAP APIs


• Google Analytics


• Customer Data Platforms (CDP)


• Power BI / Tableau

Certifications (Preferred)

• Salesforce Certified Marketing Cloud Email Specialist


• Salesforce Certified Marketing Cloud Administrator


• Salesforce Certified Marketing Cloud Consultant


• Salesforce Certified Data Cloud Consultant (preferred)


• Salesforce AI Associate (good to have)

Our commitment to Diversity, Equity, and Inclusion