Manager - Social Media

About hoichoi

We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive original web series we aim to be home to the best in Bengali entertainment.

hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

The Role

We are looking to add an enthusiastic and passionate Social Media enthusiast to our team to drive engagement and initiatives across various communities and platforms.

Responsibilities

• Develop and execute innovative campaigns to enhance social media presence, including conceptualizing the social content calendar, curating engaging content, and planning promotions and contests.
• Manage social handles, collaborating seamlessly with cross-functional teams to integrate campaign-specific content such as social graphics, animated GIFs, and short-form videos across channels.
• Monitor campaign performances, conduct in-depth analysis, and provide comprehensive reports on campaign effectiveness, aiming to maximize results.
• Optimize brand visibility, reinforce brand positioning, and drive meaningful engagement on social media by consistently maintaining hoichoi's social presence
• Undertake research to gain deeper insights into online conversations related to the Bengali media and entertainment industry, staying ahead of trends and opportunities.

What makes you a great fit?

• Relevant experience in social media, preferably from a digital media agency/E-commerce/Media & Entertainment background would be preferred
• Bachelor's/ Master's degree in public relations, journalism, marketing, communications, or any other related field would be preferred
• You are an excellent communicator and creative thinker and proficient in Bengali

This role will be based in Kolkata.