Manager - Strategic Planning & Insights, Ad Sales

Manager - Strategic Planning & Insights, Ad Sales

Location: Gurugram| Function: Sales Support | Reports to: AVP - Strategic Planning & Insights, Ad Sales

Purpose: This role is responsible for supporting the sales team for the respective channels and plays a key role in enabling the sales team by analyzing data and highlighting the way to achieve their objectives.

Key Responsibilities:

• Track performance vs targets and recommend corrective actions


• Own and drive revenue targets for assigned channels


• Partner with Sales leadership to align strategy with revenue goals


• Plan and monitor revenue delivery across key tentpole events/shows on respective channels


• Support pricing, inventory strategy, and advertiser alignment for tentpoles


• Work closely with Programming, Sales, and internal teams


• Develop strong, insight-led sales narratives backed by robust data and viewership analytics


• Translate audience, content, and market insights into compelling client stories


• Enhance quality, structure, and visual design of client presentations for greater persuasion and impact


• Build customized narratives for key advertisers and categories


• Strengthen sales decision-making through robust MIS and reporting frameworks


• Introduce and institutionalize regular performance and forecasting reports


• Ensure timely, accurate, and actionable insights for Sales teams


• Analyze client-wise and category-wise coverage across the year


• Identify white spaces and growth opportunities to improve channel share


• Support Sales teams with competitive benchmarking and coverage insights


• Drive adoption of PRS format for deal approvals and documentation


• Partner closely with Sales during deal structuring and negotiations


• Ensure strategic alignment, pricing discipline, and compliance in deal-making
  
  
  

Key Metrics:

• % Achievement vs Revenue Targets


• Channel-wise Revenue Growth


• Revenue Achievement vs Tentpole Targets


• Tentpole Monetization Efficiency


• Adoption & Usage of Reports


• Accuracy of Projections


• Sales Team Satisfaction with MIS


• Approval TAT


• Reduction in execution escalations


• Increase in Channel Share


• Improvement in Client Coverage vs Previous Year


• % of Deals Executed in PRS Format (Target: 10%)


• Deal Approval Turnaround Time


• Quality & Value of Deals Closed

Behavioural Competencies:

• Effective collaboration


• Influencing skills


• Analytical skills


• Detail oriented

Technical Competencies:

• Understanding of the sales process


• Understanding of research methodologies


• Knowledge of analysis tools


• Understanding of business. Knowledge of BARC software (BMW)

Why join us?

 Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com