Manager - Strategy

Role Overview

The Strategy Manager – Sales &
Business Strategy will drive revenue growth by designing, executing, and
monitoring sales and business strategies across projects. The role focuses on
market intelligence, pricing strategy, channel optimization, sales performance
analytics, and strategic initiatives to enhance conversion, velocity, and
profitability.

Key Responsibilities

Sales Strategy & Planning

• Develop and implement project -wise and annual
  sales strategies aligned with business goals.
  
• Define sales targets, revenue forecasts,
  absorption plans, and launch strategies for new projects.
  
• Support leadership in defining short -term and
  long -term growth roadmaps.
  

Market Intelligence & Competitive
Analysis

• Conduct in -depth market research on pricing,
  demand trends, inventory movement, and competitor strategies.
  
• Track micro -market dynamics, customer
  preferences, and emerging opportunities.
  
• Recommend corrective actions based on market
  shifts.
  

Pricing & Product Strategy

• Design pricing frameworks, discounting logic, and
  promotional schemes to optimize sales velocity and margins.
  
• Work closely with CRM, sales, and finance teams
  on price revisions and offer effectiveness.
  
• Analyze product mix and unit configuration
  performance.
  

Sales Performance & Analytics

• Monitor sales funnel, lead conversion ratios,
  channel productivity, and customer acquisition cost (CAC).
  
• Create dashboards, MIS, and management reports
  for leadership review.
  
• Identify bottlenecks and recommend process
  improvements.
  

Channel & Business Development
Strategy

• Evaluate and optimize channel partner performance
  and incentive structures.
  
• Support channel expansion strategies and
  institutional sales opportunities.
  
• Collaborate with marketing on campaign ROI and
  lead quality improvement.
  

Cross -Functional Collaboration

• Work closely with Sales, Marketing, CRM, Finance,
  Projects, and Legal teams to ensure strategy execution.
  
• Support leadership presentations, board reviews,
  and strategic decision -making.
  

Qualifications & Experience

• MBA / PGDM in Strategy, Marketing, Finance, or
  Business Management
  
• 6–10 years of experience in real estate sales
  strategy, consulting, or business analytics
  
• Strong understanding of residential real estate
  markets, pricing, and sales lifecycle