Manager-Product, Digital Business

Manager, Product, Digital Business

Location: Bengaluru| Function:  SonyLIV | Reports to: Head - Consumer Experience

Purpose – The Product Manager will be part of the Consumer Experience vertical for our cutting-edge streaming platform. In this role, you will drive the product strategy and execution for group of products, ensuring seamless and engaging customer interactions. You will collaborate with cross-functional teams, leveraging user insights, data, and innovative ideas to create a best-in-class streaming experience that delights users and meets business objectives.

Key Responsibilities

• Product Strategy & Vision 


• Define and articulate the vision for the B2C streaming app experience, aligning with the company’s overall goals. 


• Develop a product roadmap based on user needs, market trends, and business priorities across platforms and devices such as Connected TV, Web, Android and iOS. 


• User-Centred Design & Experience 


• Champion the voice of the customer by deeply understanding user behaviors, pain points, and preferences through research and analytics. 


• Collaborate with UX/UI designers to create intuitive, delightful, and accessible experiences. 


• Cross-Functional Leadership 


• Work closely with engineering, design, marketing, and content teams to ensure alignment and timely delivery of product initiatives. 


• Foster collaboration across teams to integrate features that drive engagement and retention. 


• Product Execution & Delivery 


• Lead end-to-end product lifecycle across content discovery and recommendations, search, personalization: ideation, requirements definition, development, launch, and post-launch optimization. 


• Define and monitor success metrics (e.g., engagement, retention, conversion rates) and iterate based on insights. 


• Innovation & Market Trends 


• Stay ahead of industry trends, technologies, and competitive landscapes in the streaming and digital entertainment space. 


• Identify opportunities for innovation to differentiate the app and grow market share. 


• Data-Driven Decision Making 


• Utilize data and analytics tools to measure feature performance, inform decisions, and validate hypotheses. 


• Build A/B testing strategies to optimize user experience and maximize KPIs. 

Key Metrics

• Increase in Content Consumption / Watch Time driven through on-app promotions


• Click Through Rate (CTR) on banners, trays, and promotional assets


• Improvement in Daily Active Users (DAU) / Monthly Active Users (MAU)


• Subscriber conversion from promotional campaigns


• Retention and repeat consumption uplift


• Engagement rate across featured content journeys


• Campaign delivery accuracy and timeliness


• Homepage engagement and scroll-depth metrics


• Performance uplift from A/B testing initiatives


• Incremental viewership contribution from promoted content


• Reduction in content discovery friction / bounce rates


• Contribution toward AVOD/SVOD monetization objectives

Critical Competencies

• Consumer-first and audience-centric mindset


• Strong analytical and problem-solving capability


• High ownership and execution orientation


• Ability to operate in a fast-paced content ecosystem


• Cross-functional collaboration and stakeholder management


• Strong communication and presentation skills


• Decision-making using data and insights


• Attention to detail and operational rigor


• Creativity in campaign ideation and merchandising


• Agility and adaptability under dynamic business priorities


• Ability to manage multiple campaigns simultaneously


• Bias for action and continuous optimization


• Strong interpersonal and relationship management skills


• Initiative-taking and accountability


• Innovation and experimentation mindset

Technical Competencies

• Strong understanding of OTT ecosystem and digital content consumption behavior


• Knowledge of on-app merchandising and content discovery frameworks


• Hands-on experience with CMS and app merchandising platforms


• Familiarity with recommendation systems and personalization journeys


• Working knowledge of analytics tools such as Google Analytics, Mixpanel, Amplitude, Adobe Analytics, etc.


• Experience with A/B testing and experimentation methodologies


• Understanding of digital growth metrics including retention, engagement, and conversion funnels


• Familiarity with CRM and lifecycle marketing integrations


• Strong Excel / Google Sheets skills


• Ability to interpret data trends and generate actionable insights


• Basic SQL or data querying capability preferred


• Understanding of mobile app ecosystems across Android, iOS, Web, and Connected TV


• Familiarity with subscription business models (SVOD/AVOD/Freemium)


• Campaign tracking and performance reporting capability


• Working knowledge of Jira, Confluence, or equivalent workflow tools preferred

Preferred Candidate Profile

Bachelor’s degree in business, Engineering, Computer Science, or a related field (MBA preferred). 6+ years of product management experience, with a focus on B2C mobile apps, streaming, or digital entertainment platforms. Proven success in driving engagement, retention, and monetization strategies in consumer-focused products. Strong understanding of UX/UI principles and app design best practices. Experience with agile development methodologies and tools (e.g., Jira, Confluence).

Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders. Analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar platforms. Passion for the streaming industry and creating impactful user experiences.

Why join us?

 Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com