Manager-Regional Business Development, Accessories

Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.


• Develop and execute regional business plans aligned with OEM growth objectives.


• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.


• Track key business KPIs and ensure sustainable growth.

Dealer Network Development

• Strengthen Accessories business capability across dealerships.


• Conduct regular dealer reviews and performance assessments.


• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

• Drive accessory attachment and penetration across vehicle models.


• Implement vehicle-wise and category-wise sales strategies.


• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.


• Identify, scale, and replicate best practices across the region.

Product & Category Management

• Promote OEM-approved accessories and support new product launches.


• Gather regional market insights and customer requirements to support product development.


• Ensure product availability and healthy inventory levels across dealerships.


• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.


• Roll out sales campaigns, contests, promotions, and incentive programs.


• Ensure effective implementation of seasonal and strategic business initiatives.


• Monitor program effectiveness and ROI.

Training & Capability Building

• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.


• Build dealer capability in accessory selling, upselling, and customer engagement.


• Support certification and dealer capability enhancement initiatives.

Stakeholder Management

• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.


• Create synergies with vehicle marketing initiatives and service camps to promote accessories.


• Serve as the primary regional point of contact for Accessories business matters.


• Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

• Analyze competitor products, pricing, promotions, and market trends.


• Identify growth opportunities, emerging customer needs, and business development levers.


• Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.


• Maintain accurate forecasts, business reports, and performance dashboards.


• Drive adherence to quality, warranty, and customer service standards.

Key Performance Indicators

• Accessories Retail Target  Achievement


• Retail Sales Growth


• Support Regional team for Accessories Billing Target Achievement


• Accessories Penetration (%)


• Vehicle Attachment Rate


• Category-wise Growth


• New Product Launch Success Rate


• Dealer Training Coverage


• Inventory Health & Availability


• Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications:

• Graduate in Engineering / Automobile / Mechanical / Business Administration.


• MBA (Marketing / Sales) preferred.

General Experience

• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.


• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.


• Proven track record of managing dealer networks and achieving business targets.

Competencies

Functional Competencies

• Accessories Retail Management


• Dealer Network Management


• Sales Planning & Forecasting


• Market Intelligence

Behavioural Competencies

• Leadership & Influencing Skills


• Customer Orientation


• Result Focus


• Negotiation Skills


• Relationship Management


• Problem Solving


• Communication & Presentation Skills


• Cross-functional Collaboration