Manager-Regional Business Development, Accessories

Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.
Business Performance Management
•    Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
•    Develop and execute regional business plans aligned with OEM growth objectives.
•    Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
•    Track key business KPIs and ensure sustainable growth.
Dealer Network Development
•    Strengthen Accessories business capability across dealerships.
•    Conduct regular dealer reviews and performance assessments.
•    Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.
Sales & Retail Excellence
•    Drive accessory attachment and penetration across vehicle models.
•    Implement vehicle-wise and category-wise sales strategies.
•    Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
•    Identify, scale, and replicate best practices across the region.
Product & Category Management
•    Promote OEM-approved accessories and support new product launches.
•    Gather regional market insights and customer requirements to support product development.
•    Ensure product availability and healthy inventory levels across dealerships.
•    Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.
Program Execution
•    Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
•    Roll out sales campaigns, contests, promotions, and incentive programs.
•    Ensure effective implementation of seasonal and strategic business initiatives.
•    Monitor program effectiveness and ROI.
Training & Capability Building
•    Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
•    Build dealer capability in accessory selling, upselling, and customer engagement.
•    Support certification and dealer capability enhancement initiatives.
Stakeholder Management
•    Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
•    Create synergies with vehicle marketing initiatives and service camps to promote accessories.
•    Serve as the primary regional point of contact for Accessories business matters.
•    Align OEM and dealer objectives to drive business outcomes.
Market Intelligence & Business Development
•    Analyze competitor products, pricing, promotions, and market trends.
•    Identify growth opportunities, emerging customer needs, and business development levers.
•    Recommend strategic actions to improve market share, revenue, and profitability.
Governance & Compliance
•    Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
•    Maintain accurate forecasts, business reports, and performance dashboards.
•    Drive adherence to quality, warranty, and customer service standards.

KPIs

• Accessories Retail Target  Achievement


• Retail Sales Growth


• Support Regional team for Accessories Billing Target Achievement


• Accessories Penetration (%)


• Vehicle Attachment Rate


• Category-wise Growth


• New Product Launch Success Rate


• Dealer Training Coverage


• Inventory Health & Availability


• Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications:

• Graduate in Engineering / Automobile / Mechanical / Business Administration.


• MBA (Marketing / Sales) preferred.

General Experience

• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.


• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.


• Proven track record of managing dealer networks and achieving business targets.

Key Skills

Functional Competencies

• Accessories Retail Management


• Dealer Network Management


• Sales Planning & Forecasting


• Market Intelligence

Behavioural Competencies

• Leadership & Influencing Skills


• Customer Orientation


• Result Focus


• Negotiation Skills


• Relationship Management


• Problem Solving


• Communication & Presentation Skills


• Cross-functional Collaboration