Market Development Officer

Main
Responsibilities:

1.    Market Development Officer is responsible for delivering business objectives through CG
contractors (share gain at existing contractors and acquiring new contractors)

2.    S/He will be responsible for all for
capability development of Contractor Relationship Officers (CRO) for handling
CG contractors, Demand Generation & sell out activities through CG
contractors

1.    Responsible for demand Generation
activities / Sell Out support to depot team through CG contractors

2.    Responsible for capability development
of Contractor Relationship Officers (CRO) for handling contractors, Demand
Generation & sell out activities through CG contractors

3.    Ensure regular engagement with CG contractors, enrolment of
new contractors, revival of inactive contractors etc. Engagement – 50% of registered
contractors buy month on month from ANI

4.    Deliver Value per contractor
target as per defined norm

5.    Ensure timely communication about
new products offerings and intervention to CG contractors.

6.    Ensure site leads qualifying as
Professional sites are intimated to the respective Professional Sales Officer
where such roles exist

Requirements

Key Accountabilities:

Capability
Development

1.    Build capability of CROs for
contractor management, Demand Generation & sell out activities through CG
contractors.

2.    Execute fixed training calendar
for all CROs

3.    Ensure and monitor contractor
training through CROs.

Administrative
/ Processes:

1.    Journey planning (self) using
online PJP tool as per norms & adherence

2.    Ensure PJP compliance by CROs as
per norms

3.    Administer gift redemption to CG
contractors.

4.    Provide all relevant or requested
information to ASM.

5.    Customer Complaint Management
(attending, recording, internal follow-ups & communicating the resolution
status) on the sites handled by CG team 

Market /
Competitor information:

Provide
information on competitors’ activities (promotions, price changes, new
products, new contractors, contractor meets, new initiatives, any issues in the
market etc.)