Market Marketing Planner

Description -

Role Purpose

The Market Marketing Planner is responsible for translating global and regional marketing priorities into integrated, executable market plans. This role ensures alignment among business objectives, category strategies, GTM priorities, and marketing investments—serving as the planning backbone for the Market Marketing team.

Key Responsibilities

Market Planning & Alignment

• Consolidate global, regional, and category priorities into a single market marketing plan aligned with business goals.
• Coordinate planning cycles (annual / half-year/quarterly),the including targets, budgets, and priorities
• Ensure marketing plans are signed off with key stakeholders (Market, Category, GTM and WW teams)

Budget & Investment Planning

• Support budget allocation, phasing, and tracking across campaigns, programs, and initiatives.
• Build business cases for incremental investments and support trade‑off decisions.
• Track spend vs. plan and flag risks or reallocation opportunities.

4P & GTM Planning Support

• Support Category teams in 4P planning (Product, Price, Place, Promotion) at market level.
• Translate category and GTM priorities into actionable marketing programs.
• Ensure consistency and sequencing across campaigns and motions (e.g., product, services, ABM).

Cross‑Functional Coordination

• Act as the planning interface between Market Marketing, Category, Sales, Insights, Media, and Comms teams.
• Prepare planning inputs and outputs for leadership forums (QBWs, game plans, planning reviews).
• Ensure the voice of the market and customer is reflected in planning decisions.

Execution Readiness & Tracking

• Ensure plans are execution‑ready with clear priorities, KPIs, and dependencies.
• Track progress against plan and support corrective actions where needed.
• Maintain planning documentation, dashboards, and scorecards.

Key Skills & Experience

• Strong experience in marketing program management, GTM, or category management
• Proven ability to manage complex planning cycles and multiple stakeholders
• Financial acumen: budgeting, forecasting, and investment trade‑offs
• Structured, analytical mindset with strong communication skills
• Comfortable operating between strategy and execution
• Deep understanding of HP systems and processes

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"