Market Research Executive

About the Role

We are looking for a detail-oriented and analytical Market
Research Executive (MRE) to support our B2B business development and
marketing initiatives. This is an entry-level role focused on researching
companies and markets, identifying Ideal Customer Profiles (ICPs), validating
business contacts, and maintaining accurate data within CRM systems.

The ideal candidate should have strong research skills,
attention to detail, and the ability to work with large volumes of business and
contact data.

Key Responsibilities

• Conduct
  detailed account and company research to identify relevant
  businesses, industries, decision-makers, and market opportunities.
  
• Support
  the identification and development of Ideal Customer Profiles (ICPs) based on defined business requirements.
  
• Research
  target companies using online platforms, company websites, LinkedIn,
  industry databases, and other reliable sources.
  
• Identify
  relevant decision-makers and key stakeholders within target
  organizations.
  
• Validate
  and verify business contact information, including names, job titles,
  company details, email addresses, and other relevant information.
  
• Maintain
  accurate, complete, and up-to-date records within the CRM system.
  
• Perform
  data cleaning, deduplication, and quality checks to ensure database
  accuracy.
  
• Segment
  and organize accounts and contacts based on industry, geography, company
  size, job function, and other relevant criteria.
  
• Support
  the sales and marketing teams by preparing targeted prospect and account
  lists.
  
• Track
  research activities and maintain documentation of findings.
  
• Ensure
  all data collection and research activities comply with company policies
  and applicable data privacy requirements.
  

Requirements

Required Skills and Qualifications

• Bachelor’s
  degree in business, Marketing, Economics, Commerce, Management, Data
  Analytics, or a related field.
  
• 0–2
  years of experience in market research, lead generation, data
  research, business research, or a similar role.
  
• Strong
  internet research and information-gathering skills.
  
• Excellent
  attention to detail and accuracy.
  
• Good
  understanding of B2B businesses and corporate structures.
  
• Ability
  to identify and understand Ideal Customer Profiles (ICPs).
  
• Familiarity
  with LinkedIn and other business research platforms.
  
• Basic
  knowledge of CRM systems and database management.
  
• Proficiency
  in Microsoft Excel or Google Sheets.
  
• Strong
  written and verbal communication skills.
  
• Ability
  to manage multiple tasks and meet deadlines.