Marketing

Marketing Executive / Marketing Officer

Role Summary

• Responsible for planning and executing marketing and branding initiatives to enhance school visibility, drive admissions, and strengthen the institution’s brand presence.
  

• Work closely with admissions, management, and external agencies to achieve enrollment and outreach goals.
  

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual and campaign -wise marketing plans aligned with admission targets.
  

• Support management in defining branding and positioning strategies.
  

• Conduct market research to identify trends, competitor activity, and parent expectations.
  

Digital Marketing

• Manage digital marketing initiatives including social media, website updates, and online campaigns.
  

• Coordinate SEO, paid ads, and lead generation activities.
  

• Track digital performance metrics and optimize campaigns.
  

Admissions & Lead Support

• Generate and qualify admission leads through online and offline channels.
  

• Coordinate with admissions team for lead follow -up and conversions.
  

• Track inquiry -to -admission funnel and prepare performance reports.
  

Offline Marketing & Events

• Plan and execute school events, open houses, fairs, and outreach programs.
  

• Coordinate print media, hoardings, brochures, banners, and outdoor promotions.
  

• Manage vendor coordination for marketing materials and events.
  

Branding & Communication

• Ensure consistent brand messaging across all communication channels.
  

• Create and review marketing content including brochures, presentations, videos, and posts.
  

• Coordinate PR activities and local media coverage.
  

Campaign Tracking & Reporting

• Monitor campaign budgets and ROI.
  

• Prepare marketing MIS and dashboards.
  

• Present campaign performance reports to management.