Marketing Analyst

• Develop and execute end-to-end marketing strategies and campaigns
  

• Manage SEO optimization and content marketing initiatives
  

• Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms
  

• Own marketing budget allocation and ROI optimization
  

• Create and manage marketing funnels from awareness to conversion
  

• Develop content strategy and create blogs, case studies and product documentation
  

• Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)
  

• Set up marketing automation workflows and lead nurturing campaigns
  

• Track and analyze marketing metrics (CAC, conversion rates, traffic sources etc)
  

• Conduct A/B testing and conversion rate optimization
  

• Create marketing collateral, ad copy, landing pages, and email campaigns
  

• Develop targeted campaigns for different buyer personas
  

Requirements

• 2-5 years of digital marketing experience (B2B SaaS preferred)
  

• Self-starter who can manage multiple projects independently
  

• Strong knowledge and hands-on experience of SEO, SEM, and Google Analytics
  

• Strong analytical and data-driven decision-making skills
  

• Excellent written and verbal communication
  

• Proven content writing and copywriting skills
  

• Experience managing social media marketing and community engagement
  

• Knowledge in marketing automation tools
  

• Budget management and ROI optimization experience