Marketing Analyst - SFMC Expert / Support

Company : E902 Dws India Private Limited, Maharashtra Branch

Job Type : Full Time

Pune, Maharashtra

Number of Applicants

:

000+

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Job Description - Marketing Analyst - SFMC Expert / Support

Description

Marketing is responsible for developing internal and external communications to support business strategy and go-to-market initiatives.

Marketing translates technical & product positioning into key market messaging that supports the brand and is compliant with regulatory requirements.

Work includes :

Coordinating client contact points to ensure consistent messaging to clients

Defining targeted client segments and associated messaging

Managing marketing infrastructure and content creation

Creating or coordinating the production and distribution of advertising and promotional materials

Identifying and executing key launch strategies and marketing plans ensuring messaging is consistent with brand marketing

Monitoring and reporting of marketing performance against defined metrics

What we’ll offer you

As part of our flexible scheme, here are just some of the benefits that you’ll enjoy

Best in class leave policy

Gender neutral parental leaves

100% reimbursement under childcare assistance benefit (gender neutral)

Sponsorship for Industry relevant certifications and education

Employee Assistance Program for you and your family members

Comprehensive Hospitalization Insurance for you and your dependents

Accident and Term life Insurance

Complementary Health screening for 35 yrs. and above

Your key responsibilities

Taking responsibility for the targeted use of all modules in the Salesforce Marketing Cloud Extending Marketing Cloud beyond declarative configuration – including building integrations, and developing dynamic/personalized experiences utilizing HTML, CSS, AMPscript and others

Training and coaching internal teams to promote effective usage of Marketing Cloud

Closely collaborating with development teams (Salesforce CRM, Business Intelligence/Data Warehousing, Analytics, Web Operations) as well as stakeholders from Sales and Marketing as well as Communications

Collecting requirements and helping with release testing for continuous development of Marketing Cloud capabilities

Supporting creation of event registration pages with our event management tool and related email communication

Your skills and experience

First professional experience in marketing automation with an eye for detail

Good understanding of CRM concepts and interfaces between Salesforce CRM and mass mailing systems as well as content management systems

Experience in email communication best practices and expertise in SFMC Journey Builder, Email Studio, Content Builder, Web Studio, AMP Script and SQL is required

Experience with Marketing Cloud Personalization (Interaction Studio) and Data Cloud (CDP) preferred

SFMC Email Specialist Certification and/or Developer Certification and/or Sales Cloud Administrator Certification is a plus

Experience supporting end users, requirements gathering and documentation

Communication skills in English – both written and verbal

Bachelor and/or advance degree

How we’ll support you

Training and development to help you excel in your career

Coaching and support from experts in your team

A culture of continuous learning to aid progression

A range of flexible benefits that you can tailor to suit your needs

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