Marketing & Communications Manager

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 700000 (ie INR 3-7 LPA)

Min Experience: 4 years

Location: Indore

JobType: full-time

A fast-growing innovator in AI-powered automation and machine vision, focused on delivering advanced inspection solutions for the manufacturing and technical textiles industry. The organization develops intelligent systems that enable real-time defect detection, improve production quality, reduce waste, and support data-driven manufacturing processes.

Role Overview
The Marketing & Communications Manager will lead marketing campaigns, digital initiatives, brand communication, and demand-generation activities. This role is ideal for a strategic and hands-on professional who can design and execute data-driven marketing strategies, strengthen brand positioning, and support business growth within the industrial automation and manufacturing sectors.

The ideal candidate should have strong experience in B2B industrial marketing, excellent leadership capabilities, and the ability to align marketing initiatives with overall business and sales objectives.

Key Responsibilities

Strategy & Leadership

• Develop and implement a comprehensive marketing strategy aligned with organizational vision, product roadmap, and sales goals.
• Lead and mentor a high-performing marketing team across digital marketing, brand management, and field marketing functions.

Brand Development & Positioning

• Define and strengthen brand identity while ensuring consistent messaging across all communication channels.
• Position the organization as a leader in AI-powered inspection and automation solutions within the industry.

Demand Generation & Lead Nurturing

• Design and execute digital marketing campaigns including SEO, SEM, and content marketing to generate qualified leads and improve brand visibility.
• Collaborate closely with the sales team to ensure alignment on lead generation, nurturing strategies, and conversion objectives.

Content & Communication

• Oversee the development of high-quality marketing materials such as case studies, whitepapers, presentations, videos, and press releases tailored for B2B industrial audiences.

Events & Industry Engagement

• Plan and execute participation in trade shows, industry conferences, product demonstrations, and exhibitions to strengthen market presence and build relationships with key stakeholders.

Market Research & Competitive Intelligence

• Conduct market research to identify emerging industry trends, competitor strategies, and new growth opportunities.
• Use insights to refine marketing strategy and enhance product messaging.

Performance & Analytics

• Track and analyze key marketing metrics including lead generation, conversion rates, campaign ROI, and website performance.
• Present data-driven insights and recommendations to leadership for continuous improvement.

Cross-Functional Collaboration

• Partner closely with product, sales, and engineering teams to refine go-to-market strategies, pricing approaches, and value propositions.

Budget & Vendor Management

• Manage marketing budgets, external agencies, and vendor partnerships to ensure efficient use of resources and maximize return on investment.

Requirements

Must-Have Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–6+ years of experience in B2B industrial marketing, with at least 1 year in a leadership or senior role.
• Demonstrated success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
• Strong proficiency with CRM systems, marketing automation tools, analytics platforms, and content management systems.
• Excellent communication, branding, design, and presentation skills.
• Strategic mindset combined with strong analytical and execution capabilities.
• Willingness to travel for industry events, exhibitions, and client engagements as required.

Preferred Qualifications

• Experience working in high-growth or scale-up technology environments.
• Proven ability to build and scale marketing processes, infrastructure, and teams from the ground up.

Key Skills

• Marketing Strategy & Leadership
• Digital Marketing & Lead Generation
• Brand Building & Corporate Communication
• Content Marketing & Public Relations
• Market Research & Competitive Analysis
• Campaign Analytics & ROI Measurement
• Cross-functional Collaboration
• CRM & Marketing Automation Tools

Core Skills
Marketing | B2B Marketing | B2B Marketing Strategy