Marketing & Growth Lead

Company : 2base Technologies

Job Type : Full Time

Kochi, 682303

Job Description - Marketing & Growth Lead

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.

What You Will Own

Qualified lead targets and pipeline contribution from marketing

Team direction and weekly priorities

Ideal Customer Profile definition and content strategy approval

Channel strategy and budget prioritization across inbound and outbound

Budget allocation across channels

Marketing analytics and attribution

Hiring and building the marketing team

Outbound marketing strategy and execution oversight

Email nurture strategy

Marketing and sales alignment

Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

Requirements

Experience:

8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.

Has personally owned a lead target, not contributed to one.

Has worked in or closely with a technology services, SaaS, or AI company.

Has managed a small team.

Has run inbound and outbound marketing simultaneously.

Has set up or significantly improved marketing analytics and attribution.

Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.

Experience working with cross-functional teams including sales and business development.

Education:

MBA in Marketing, Business Administration, or a related field preferred

Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage

Mindset:

Thinks in terms of outcomes, not activities

Self-directed and sets priorities independently without waiting for direction

Comfortable making decisions with incomplete information and owning the result

Honest when things are not working and does not manage upward by hiding problems

Understands that the quality of the team they build determines the quality of the results

What We Are Not Looking For

Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline

Someone who has only ever worked in large teams where personal ownership was unclear

Someone who reaches for tools before understanding the problem

Someone with no exposure to US or UK B2B buyers

An Honest Note on This Role
This is a build role. The marketing function is being constructed with a clear strategy, a defined team structure, and confirmed targets. You will have access to senior strategic input and work within a well-documented system. What you will not have is an established function to step into and optimise. If that is what you are looking for, this is not the right role. If you want to own something end to end and build it properly, it is.

Benefits

A growth-driven environment with opportunities to lead, innovate, and upskill continuously.

Original job Marketing & Growth Lead posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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Marketing & Growth Lead

Job Description - Marketing & Growth Lead

Requirements

Benefits

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