Marketing Automation

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 700000 (ie INR 5 - 7 LPA)

Min Experience: 1 years

Location: Pune

JobType: full-time

Key Responsibilities

1. Marketing Automation & Workflow Development

• Create and oversee automated workflows across email, in-app messaging, CRM, and lifecycle campaigns from the ground up.
• Develop lead nurturing sequences tailored for prospects, users, and customers.
• Automate flows for onboarding, activation, retention, and re-engagement.

2. Campaign Implementation

• Launch automated campaigns focused on:
• Product onboarding and feature adoption
• Lead nurturing and qualification
• Content distribution and lead magnets
• Product launches and updates
• Partner with content and product teams to maintain consistent messaging.

3. Tools & Platform Administration

• Take ownership of and manage automation platforms (Zapier, n8n, make.com), CRM systems, and A/B testing tools.
• Integrate automation tools with CRM systems, product analytics, and website forms.
• Ensure data pipelines, segmentation logic, and tagging structures remain accurate and organized.
• Implement and oversee Google Tag Manager for tracking and analytics purposes.

4. Data Analysis & Optimization

• Monitor campaign effectiveness through metrics such as open rates, click-through rates, conversions, activation, and retention.
• Conduct A/B testing on subject lines, messaging, scheduling, and workflow designs.
• Refine automation journeys driven by data insights.
• Collaborate with analytics platforms like Mixpanel for event tracking and implementation.

5. Segmentation & Personalization

• Develop sophisticated user segments based on behavior, lifecycle stage, and intent.
• Customize communications using dynamic content and conditional logic.
• Ensure adherence to opt-in regulations, data privacy standards, and industry best practices.

6. Cross-Functional Collaboration

• Coordinate with product managers to align automation strategies with product workflows.
• Assist sales or client teams with lead scoring and qualification methods.
• Work alongside SEO and content teams to convert traffic into well-nurtured leads.

What You Will Bring

• 1-2 years of experience in marketing automation, lifecycle marketing, or growth marketing.
• Practical experience with at least one leading automation platform (Zapier, n8n, make.com).
• Familiarity with CRM platforms such as Attio, HubSpot, Salesforce, Pipedrive, or similar, along with a solid understanding of basic data hygiene principles.
• Basic coding skills for implementing Google Tag Manager and using Mixpanel for event tracking.
• Strong comprehension of user journeys, funnels, and lifecycle stages.
• Experience designing automated email and in-app campaigns.
• An analytical mindset with the ability to analyze campaign performance effectively.
• Capability to thrive in a fast-paced, cross-functional work environment.
• Basic knowledge of APIs or webhooks and their implementation across platforms like WordPress, Webflow, Framer, etc., to connect forms and trigger automations.

Skills

Zapier,

CRM software

Instantly

Marketing Automation