Marketing Automation & Operations Expert

Role Overview-

We are hiring a Senior Marketing Automation & Operations expert to own Braze as a core production platform. This role is accountable for the stability, scalability, data integrity, supporting the lifecycle marketing team and has commercial impact of all customer communications across channels.

Scope & Accountability-

• Own Braze end-to-end: canvas, environments, channels, integrations, permissions, and dependencies


• Lead migration from legacy communication systems into Braze


• Centralize QA, release control, and change management to prevent broken journeys and bad triggers


• Ensure data hygiene, PII compliance, and attribute governance


• Enable teams to self-serve safely, with clear standards and controls

Core Responsibilities-

• Operate event-driven, multi-channel automation (Email, SMS, Push, WhatsApp, In-App, Content Cards)


• Develop HTML/CSS emails (mobile-responsive, dark-mode compatible)


• Design advanced segmentation using custom events, attributes, and Braze Query Builder (SQL)


• Perform data operations inside Braze via webhooks and User Update steps


• Own channel configuration & QA (rendering, fallbacks, localization, delivery diagnostics)


• Maintain runbooks, SOPs, journey standards, tagging & naming guidelines


• Provide Level 1 operational support & troubleshooting

Required Profile-

• Braze Expert / Architect-level certification (Level 4 or equivalent)


• 3-5+ years in Marketing Automation / CRM / Lifecycle / Operations


• 3+ years owning Braze as a platform, not just campaigns


• Strong hands-on experience with HTML, CSS, Liquid templating, APIs, webhooks, JSON


• Experience in regulated or high-scale environments (fintech/payments strongly preferred)

Success Metrics-

• Zero critical production incidents from automation


• Clear documentation and knowledge


• Clean, trusted data powering segmentation and journeys


• Faster launches without QA regressions


• Measurable impact on activation, retention, and conversion

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