Marketing Automation Specialist

goFLUENT is fundamentally disrupting the language learning market around the world, helping companies design a global digital training strategy for their employees. goFLUENT accelerates the process of learning language through its platform, a unique blend of AI-powered technology, unmatched content library, and human interaction.

We are a mission-driven SaaS company that believes passionately in the right of every employee to have an equal opportunity to achieve success in the workplace, regardless of their native language. We are part of a truly global company with 1000 employees around the world.

Join us, and feel a sense of purpose in your work everyday!

About the position:

We are looking for a driven and detail-oriented professional looking to join our team as a Marketing Automation Specialist. This hybrid role blends hands-on execution with cross-functional coordination and data-driven decision-making. It’s ideal for someone who is confident working with data, comfortable communicating across teams, and has a strong understanding of business processes.

You will be trained on how to use the Adobe Marketo platform and our very own AI driven tools in order for you to coordinate and execute strategic marketing campaigns. Your ability to manage projects, communicate clearly, and maintain a high level of organization will be key to success in this role.

Key Responsibilities:

Marketing Automation & Email Campaigns

• Support local marketing teams in developing campaigns that align with business objectives, while bringing a strategic mindset to the planning and execution process.

• Help local marketers create campaigns aligned with business needs. To have the strategic approach/mindset

• Document and maintain standardized campaign procedures and workflows.

• Collaborate with design, content, and local marketing teams to ensure high-quality output

• Support database maintenance and cleansing processes.

• Provide support and troubleshoot issues

Project Management & Strategic Coordination

• Lead and coordinate cross-functional marketing automation initiatives

• Act as point of contact for campaign-related timelines, status updates, and issue resolution.

• Translate business needs into technical requirements and process improvements. (Turn business goals into technical solutions and optimized processes.)

• Use data to monitor progress and communicate insights to stakeholders.

• Stay current on AI trends and tools to support innovation in marketing automation.

What You'll Need:

• Interest in AI-driven tools and marketing innovation.

• High level of English (minimum B2; C1 preferred).

• Strong organizational skills and ability to manage multiple priorities.

• Excellent verbal and written communication skills.

• Analytical mindset with confidence working with large sets of data.

• Ability to understand business needs and translate them into actionable solutions.

• Comfortable leading conversations, sharing ideas, and engaging with global stakeholders.

Nice to have:

• Background in B2B sales or working with sales teams

• Experience using HTML and CMS tools like WordPress.

• Familiarity with project management tools (e.g., Jira, Trello, Asana).

• Experience working with Salesforce, or any other CRM System, including reports, flows, permissions, and custom objects.

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