Marketing Automation Specialist

About Hexnode

Hexnode is a Global leader in Unified Endpoint Management (UEM), trusted by over 100 countries and managing millions of devices worldwide. With a rapid pace of innovation, we have established ourselves as a dominant force across Apple, Windows, Android, macOS, Linux, and tvOS.

Why Hexnode?

Hexnode is a rare combination of global scale, product excellence, and startup-level velocity. We operate in a mission-critical category—supporting organizations that rely on secure, reliable device management every single day. Joining Hexnode means stepping into a company in hyper-growth mode. With millions of devices under management and 100+ annual feature releases, you will have the opportunity to shape the next phase of a category-defining platform.

Role

We are looking for a Marketing Automation Specialist to manage the technical execution of our global demand generation campaigns. You will be the hands-on expert responsible for building inbound/outbound email sequences, managing lead flow, and ensuring our messaging reaches the right audience through HubSpot, Outreach, and Reply.io. This role is perfect for a data-driven marketer who enjoys the technical side of "how" a campaign actually runs.

Responsibilities

• Sequence Design: Build and launch sophisticated email sequences for inbound and outbound leads using Reply.io, Outreach, and Campaign Monitor.


• Automation Setup: Configure triggers, delays, and branching logic within HubSpot to ensure timely and relevant communication with prospects.


• Messaging Accuracy: Ensure all emails, landing pages, and assets are correctly formatted, personalized, and functional before launch.


• Lead Flow Monitoring: Daily management of lead queues to ensure prospects are moving through the funnel without technical hitches.


• Scoring Implementation: Execute lead scoring rules to help the Sales team identify the most engaged prospects.


• Database Hygiene: Perform regular audits of our marketing database to ensure lead information is accurate and compliant with global standards (GDPR/CAN-SPAM).


• Tracking & Reporting: Monitor campaign performance (open rates, CTRs, conversion rates) and provide actionable insights to the broader marketing team.


• A/B Testing: Regularly test subject lines, email copy, and CTA buttons to optimize engagement within our automated workflows.

Required Experience & Expertise

• 3 + years of hands-on experience in Marketing Automation or Email Marketing, ideally in B2B SaaS.


• Solid experience with HubSpot, Outreach, or Campaign Monitor. Familiarity with Reply.io is a strong advantage.


• A strong understanding of how different marketing tools "talk" to each other and an obsession with process accuracy.


• Ability to work closely with Content and Sales teams to turn ideas into functional automated campaigns.


• Direct experience working within Salesforce to manage lead views and reporting.


• Experience managing or troubleshooting the HubSpot-Salesforce integration (field mapping, sync errors, lead routing) is a huge plus.

Hexnode is an Equal Opportunity Employer. We welcome and encourage candidates of all backgrounds, identities, and experiences to apply.