Marketing Automation Specialist ( HubSpot )

Job Title: Marketing Automation Specialist (HubSpot Expert)
Location: Mohali, Punjab (Onsite Preferred)
Experience: 3–5 Years
Department: Marketing
Reports To: Head of Marketing / Marketing Director

Role Overview
We are seeking a HubSpot Marketing Automation Specialist who is not just familiar with automation but passionate about building scalable, insight-driven marketing processes. You will lead our HubSpot strategy to enhance lead nurturing, lifecycle automation, segmentation, campaign tracking, and reporting.

This is a hands-on role for someone who can manage the full automation lifecycle—from anonymous visitor to customer win-back—while supporting lead generation, SDR follow-ups, customer onboarding, and event workflows.

Key Responsibilities

• HubSpot Ownership & Administration
• Own the end-to-end administration of HubSpot Marketing Hub
• Build and manage workflows, nurture streams, and lifecycle programs
• Design and maintain smart lists, segments, and contact lifecycle transitions
• Conduct platform audits to ensure best practices and data integrity
• Optimize forms, CTAs, and landing pages using HubSpot’s drag-and-drop tools
• Maintain CRM property logic and automation consistency across marketing and sales

Automation Strategy & Execution

• Create lead scoring models based on engagement, ERP interest, and lifecycle stage
• Launch and optimize campaign workflows for TOFU, MOFU, and BOFU campaigns
• Develop trigger-based campaigns for demo bookings, no-show follow-ups, MyAccount sign-ups, and passive MQL re-engagement
• Manage appointment booking flows and integrated calendar scheduling tools
• Run retargeting, reactivation, win-back, and partner nurturing sequences

Campaign Management & Event Support

• Coordinate event and webinar campaigns including registration workflows and attendee follow-ups
• Align campaigns with ERP (Oracle, SAP, Workday) segmentation and pain point-specific messaging
• Execute pre- and post-event sequences, re-engagement flows, and feedback tracking

Reporting, Attribution & Optimization

• Build campaign dashboards to track MQL creation, SQL conversion, lead source ROI, and content performance
• Implement UTM tracking structure and campaign naming conventions
• Deliver weekly and monthly performance reports to the marketing and leadership teams

Integration & Compliance

• Integrate HubSpot with tools like Leadfeeder, Reply.io, Google/LinkedIn Ads, Zoom, and Zapier
• Set up data retention rules based on lifecycle stage and inactivity windows (e.g., delete irrelevant leads after 30–90 days)
• Ensure GDPR, CAN-SPAM, and contact consent flagging compliance

What You Bring

• 3–5 years of hands-on experience in HubSpot Marketing Hub (HubSpot CRM knowledge is a bonus)
• Experience in managing multi-step workflows, scoring models, and contact segmentation
• Strong analytical skills and comfort with data-backed decision-making
• Experience in B2B SaaS (preferably HRTech or ERP-integrated platforms)
• HubSpot certifications (Automation, Reporting, Marketing Software) preferred