Marketing Campaign Manager

• Planning of integrated campaign strategy, campaign calendar and initiatives
  


• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  


• Supervise the execution, monitoring and measurement of marketing campaigns and their success
  


• Ensure campaign implementation follows organizational guidelines
  


• Recruit and train talent for the successful implementation of marketing campaigns
  


• Compile regular reports of campaign performance and results
  


• Improve new campaigns using data and feedback from existing and previous projects Content Creation and Planning
  


• Manage the content creation engine from brief to delivery through optimal use of inhouse resources and external agencies
  


• Lead the creation, refresh and rollout of GTM / for core applications across the product areas and Business units
  


• Own creation of campaigns around key industry themes based on services/portfolio readiness and roadmap.
  


• Own development of campaign assets like case studies, solution presentations, Customer newsletters, other collaterals and also be the custodian of key proof points
  


• Measure, report and optimize communications and campaign performance
  

Requirements

• You are a natural storyteller, with excellent verbal and written communication skills;
  


• You have a strategic mindset with an ability to predict audience preferences
  


• You are a digital marketing expert and have used google, programmatic and social media to get impact results
  


• You can expertly advocate on the appropriate communication channel depending upon the message, audience, purpose, etc.
  


• You have a deep global perspective with the desire and ability to seamlessly work with a regionally and culturally diverse team
  

Benefits