Marketing Data Analyst

Role: Marketing Data Analyst (Restaurant Business)Location:

Chembur, MumbaiExxperience - 2-10 YearsCTC - Upto 10 LPA

Looking for a Marketing Data Analyst for a premier hospitality brand known for its exquisite culinary experiences and exceptional service. With a diverse portfolio of restaurants, we are committed to creating memorable dining experiences for our patrons. We are looking for a talented Marketing Data Analyst to join our dynamic marketing team and help drive data-driven marketing strategies for our restaurants.

Position SummaryThe Marketing Data Analyst will play a crucial role in analyzing and interpreting marketing data to drive informed decision-making. This position involves collecting, processing, and analyzing data related to marketing campaigns, customer behavior, and market trends. The ideal candidate will have a strong analytical mindset, proficiency in data analysis tools, and the ability to translate data into actionable insights.

Key Responsibilities:Data Collection and Analysis:1.Gather and analyze data from various sources, including CRM systems, social media platforms, website analytics, and customer feedback.2.Develop and maintain dashboards and reports to track key marketing metrics and KPIs.3.Market Research:Conduct market research to identify trends, customer preferences, and competitive landscape.4.Provide insights into market opportunities and potential areas for growth.

Pricing Planning:1.Benchmark competitors’ pricing strategies and analyze market conditions to provide recommendations for pricing adjustments.2.Collaborate with the marketing and finance teams to develop competitive pricing models that align with business objectives and market trends.

Campaign Performance Analysis:1.Evaluate the effectiveness of marketing campaigns by analyzing data on reach, engagement, conversion rates, and ROI on google, meta, aggregators and other channels.2.Identify patterns and trends to optimize future marketing efforts.

Customer Insights:1.Analyze customer behavior and segmentation to inform targeted marketing strategies.2.Monitor customer feedback and sentiment to improve customer experience and satisfaction.

Data Management:1.Ensure data integrity and accuracy by implementing best practices for data collection and storage.2.Collaborate with IT and other departments to integrate data from different sources.

Reporting and Presentation:1.Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.2.Translate complex data into clear, concise insights for non-technical audiences.

Collaboration:Work closely with the marketing team to align data analysis with marketing strategies and goals.Collaborate with other departments, such as finance and operations, to support data-driven decision-making.

Qualifications:Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, or a related field.2+ years of experience in marketing data analysis or a similar role.Proficiency in data analysis tools and software (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).Strong analytical skills with the ability to interpret complex data and provide actionable insights.Experience with CRM systems and marketing automation tools is a plus.Excellent communication and presentation skills.Ability to work independently and as part of a team.Strong attention to detail and a commitment to accuracy.What We Offer:Competitive salary and benefits package.Opportunity to work with a dynamic and innovative team.Professional development and growth opportunities.A vibrant and inclusive workplace culture.

Interested candidates can whatsapp their cv at 8586015169 or email at [email protected]