Marketing Engineer

Job Title: Marketing Engineer

1. Market Research & Analysis:

• Conduct detailed market research to identify potential clients, emerging trends, and competitive landscape.
  

• Analyse customer requirements and align them with company products and solutions.
  

2. Product Promotion & Marketing Strategy:

• Develop and execute strategic marketing plans to promote Pressure Vessels, Heat Exchangers, and Reactors in target industries (Chemical, Petrochemical, Pharmaceuticals, etc.).
  

• Collaborate with the technical team to create marketing collaterals such as brochures, case studies, product catalogues, and presentations.
  

• Plan and implement digital marketing campaigns, including SEO, email marketing, and social media outreach.
  

3. Customer Relationship Management:

• Establish and maintain strong relationships with existing and prospective clients.
  

• Conduct technical discussions, provide product demonstrations, and address customer inquiries.
  

• Work with the engineering team to offer customized technical solutions based on client-specific needs.
  

4. Sales Support:

• Assist the sales team with technical expertise during meetings and negotiations.
  

• Prepare and deliver technical proposals and quotations to customers.
  

• Support lead generation through exhibitions, webinars, and client visits.
  

5. Project Coordination:

• Coordinate with the project management team to ensure timely delivery of products meeting customer specifications.
  

• Provide after-sales support and handle technical queries to ensure customer satisfaction.
  

6. Reporting & Documentation:

• Maintain accurate records of customer interactions, feedback, and sales data for market analysis.
  

• Prepare weekly and monthly reports on marketing activities, lead generation, and sales performance.
  

Essential Qualifications:

• Bachelor’s Degree in Engineering (Mechanical/Chemical/Industrial or related discipline).
  

• Minimum 2 to 4 years of experience in marketing process equipment, industrial valves, pumps, chillers, vacuum pumps, and fabricated equipment.
  

• Proven experience in handling Southern India region markets is preferred.
  

Skills Required:

• Strong technical knowledge of process equipment and industrial products.
  

• Excellent communication, presentation, and negotiation skills.
  

• Ability to conduct market research and create actionable marketing strategies.
  

• Proficiency in digital marketing tools (SEO, email campaigns, social media).
  

• Good documentation and reporting skills.
  

• Ability to work independently and coordinate with cross-functional teams.