Marketing Engineer

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 700000 (ie INR 5-7 LPA)
Min Experience: 6 years
Location: Pune
JobType: full-time

We are seeking an experienced and results-driven Marketing Engineer to join our team. The ideal candidate will have a strong background in engineering concepts coupled with marketing and business acumen, enabling them to effectively bridge the gap between technical product knowledge and customer needs. With over 6 years of experience, the candidate will be responsible for developing and implementing marketing strategies, conducting market research, driving product positioning, and supporting business growth initiatives.

This role requires a professional who can understand complex technical products, translate them into clear value propositions, and drive their adoption in the market. The Marketing Engineer will work closely with cross-functional teams including sales, product development, R&D, and customer support, ensuring alignment of marketing initiatives with business objectives.

Key Responsibilities

• Marketing Strategy & Planning
• Develop and execute marketing plans and campaigns to promote engineering solutions and products.
• Define go-to-market strategies for new and existing products.
• Align marketing strategies with sales and business development objectives to achieve growth targets.
• Product Marketing & Positioning
• Translate technical product features into customer-focused benefits and solutions.
• Prepare marketing collateral, technical presentations, product brochures, and case studies.
• Position products effectively in the market through value-based messaging and differentiation.
• Market Research & Analysis
• Conduct market research, competitor analysis, and industry trend assessments to identify opportunities.
• Analyze customer feedback and market insights to support product improvements.
• Provide regular updates and reports on market performance and potential areas of growth.
• Sales Enablement & Customer Engagement
• Collaborate with the sales team to generate leads, support pitches, and convert prospects into clients.
• Conduct product demonstrations, technical workshops, and client training sessions.
• Participate in trade shows, exhibitions, and industry conferences to promote brand visibility.
• Cross-functional Collaboration
• Work with engineering and product development teams to ensure marketing efforts align with product capabilities.
• Coordinate with vendors, agencies, and partners for campaign execution.
• Support the business development team in bid management and proposal preparation.
• Performance Tracking & Reporting
• Monitor and evaluate the effectiveness of marketing campaigns.
• Track key performance metrics (KPIs) and suggest improvements.
• Provide actionable insights to leadership on marketing ROI and strategic direction.

Required Skills & Qualifications

• Bachelor’s degree in Engineering, Marketing, or related field; MBA/PGDM in Marketing preferred.
• Minimum 6+ years of experience in marketing engineering or technical product marketing.
• Strong knowledge of engineering products, solutions, and technical sales processes.
• Proven expertise in market analysis, campaign management, and customer engagement.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical thinking, problem-solving abilities, and business acumen.
• Ability to travel as required for client meetings, exhibitions, and business events.