Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 500000 (ie INR 3-5 LPA)

Min Experience: 3 years

Location: Andheri West, Mumbai, India

JobType: full-time

Key Responsibilities

• Plan and execute digital marketing campaigns focused on data privacy, compliance, and regulatory awareness across multiple channels
• Create SEO-optimized content for blogs, webinars, landing pages, and social media platforms
• Develop and manage email marketing campaigns using platforms such as SendGrid, Zoho Campaigns, or Mailchimp to drive engagement and conversions
• Optimize website content and LinkedIn marketing initiatives to support lead generation through keyword research and performance tracking
• Support event marketing initiatives including webinars, sponsorships, and industry events to strengthen professional networks and brand visibility
• Track and analyze campaign performance using analytics and marketing tools, reporting on key metrics such as ROI, engagement, and lead quality
• Collaborate with cross-functional teams to create educational and thought-leadership content such as ebooks, whitepapers, infographics, and presentations
• Assist in executing inbound marketing strategies to nurture leads and improve conversion rates

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–3 years of experience in digital or B2B marketing; experience in legal, compliance, or SaaS domains is a plus
• Hands-on experience with SEO tools such as SEMrush or Ahrefs
• Proficiency in email marketing platforms including SendGrid, Zoho Campaigns, or Mailchimp
• Strong content writing and editing skills with basic knowledge of HTML/CSS for email campaigns
• Familiarity with design and content tools such as Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Basic understanding of data privacy and global compliance regulations (DPDP, GDPR, CCPA, PDPL) is an advantage
• Excellent communication skills with experience in LinkedIn marketing, professional networking, and event coordination

Key Skills

• Digital Marketing
• Content Marketing
• Email Marketing
• SEO & Search Engine Marketing
• Social Media & LinkedIn Marketing
• B2B & Inbound Marketing
• Brand Marketing
• Marketing Research & Strategy
• Marketing Analytics