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Marketing Executive

icon building Company : Weekday Ai
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 500000 (ie INR 3-5 LPA)

Min Experience: 3 years

Location: Andheri West, Mumbai, India

JobType: full-time

Key Responsibilities

  • Plan and execute digital marketing campaigns focused on data privacy, compliance, and regulatory awareness across multiple channels
  • Create SEO-optimized content for blogs, webinars, landing pages, and social media platforms
  • Develop and manage email marketing campaigns using platforms such as SendGrid, Zoho Campaigns, or Mailchimp to drive engagement and conversions
  • Optimize website content and LinkedIn marketing initiatives to support lead generation through keyword research and performance tracking
  • Support event marketing initiatives including webinars, sponsorships, and industry events to strengthen professional networks and brand visibility
  • Track and analyze campaign performance using analytics and marketing tools, reporting on key metrics such as ROI, engagement, and lead quality
  • Collaborate with cross-functional teams to create educational and thought-leadership content such as ebooks, whitepapers, infographics, and presentations
  • Assist in executing inbound marketing strategies to nurture leads and improve conversion rates

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2–3 years of experience in digital or B2B marketing; experience in legal, compliance, or SaaS domains is a plus
  • Hands-on experience with SEO tools such as SEMrush or Ahrefs
  • Proficiency in email marketing platforms including SendGrid, Zoho Campaigns, or Mailchimp
  • Strong content writing and editing skills with basic knowledge of HTML/CSS for email campaigns
  • Familiarity with design and content tools such as Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Basic understanding of data privacy and global compliance regulations (DPDP, GDPR, CCPA, PDPL) is an advantage
  • Excellent communication skills with experience in LinkedIn marketing, professional networking, and event coordination

Key Skills

  • Digital Marketing
  • Content Marketing
  • Email Marketing
  • SEO & Search Engine Marketing
  • Social Media & LinkedIn Marketing
  • B2B & Inbound Marketing
  • Brand Marketing
  • Marketing Research & Strategy
  • Marketing Analytics
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