Marketing Executive

Executive
– Marketing (SEO & Content Management)

Company : Global Wave Dynamics
Location: Gurgaon
Experience: 2 Years and above
Reporting To: Assistant Manager
Functional Alignment: VP – Business Development

Role
Summary

Global Wave Dynamics is looking for an Executive –
Marketing to support SEO execution and content management initiatives aligned
with the company’s lead generation and digital growth objectives.

Requirements

Website
Content Management

• Manage and continuously update website
  content aligned with evolving business priorities, service offerings, and
  strategic positioning
  
• Coordinate creation and optimization of
  website pages, service content, landing pages, blogs, case studies, and
  CTAs
  
• Ensure content consistency across all
  digital touchpoints and maintain alignment with the company’s positioning
  across aviation, logistics, outsourcing, and GCC -focused solutions
  
• Support enhancement of website
  engagement, readability, user experience, and conversion -focused messaging
  
• Work closely with internal stakeholders
  to ensure content reflects evolving business strategy and market
  positioning
  

SEO
Management & Coordination

• Take ownership of day -to -day SEO
  coordination and execution with the external SEO agency
  
• Ensure the agency delivers activities
  aligned with timelines, evolving SEO direction, and performance
  expectations defined by leadership
  
• Monitor keyword rankings, organic
  traffic, technical SEO activities, backlink progress, and overall website
  performance metrics
  
• Coordinate implementation of on -page SEO
  improvements including metadata optimization, keyword alignment, internal
  linking, and content structuring
  
• Track SEO performance and prepare
  structured reports for the Lead Generation Leader and VP – Business
  Development
  
• Ensure SEO execution contributes toward
  improved digital visibility, engagement, and inbound lead generation
  support
  

Research
& Content Alignment

• Conduct ongoing industry research across
  aviation, logistics, outsourcing, and GCC sectors to support content
  development and SEO direction
  
• Identify relevant industry narratives,
  market trends, and positioning opportunities for website and digital
  content initiatives
  
• Support refinement of content strategy
  based on evolving business priorities and performance insights
  

Reporting
& Execution Support

• Maintain structured reporting for SEO
  performance, website updates, and content execution initiatives
  
• Coordinate timelines and deliverables
  across agencies and internal stakeholders
  
• Ensure assigned marketing execution
  activities remain aligned with lead generation objectives and broader
  business strategy
  
• Support process improvement and execution
  efficiency across SEO and content workflows
  

Key KPIs

• Organic traffic growth
  
• Keyword ranking improvement
  
• Website engagement and CTA performance
  
• SEO execution quality and agency delivery
  
• Content performance and website
  optimization progress
  
• Contribution toward inbound lead
  generation support
  
• Timely execution of assigned deliverables
  

Key
Requirements

• MBA in Marketing or equivalent
  qualification
  
• Minimum 2 years of experience in B2B
  marketing, preferably within aviation, logistics, outsourcing, GCC, or
  service -driven industries
  
• Strong written communication and website
  content management skills
  
• Basic to intermediate understanding of
  SEO strategy, keyword planning, and website optimization
  
• Experience coordinating with external
  agencies and cross -functional teams
  
• Familiarity with GA4, SEMrush/Ahrefs, CMS
  platforms, and related SEO tools is preferred
  
• Demonstrated experience in contributing
  toward measurable marketing outcomes such as improved website engagement,
  organic visibility, content performance, or digital positioning
  
• Exposure to execution -driven environments
  where SEO and content initiatives contribute toward business growth
  objectives
  
• Strong ownership mindset, execution
  discipline, and attention to detail
  

What We
Are Looking For

• A candidate who has demonstrated
  measurable contribution within a similar B2B or industry -focused marketing
  environment
  
• Ability to independently manage website
  content coordination and SEO execution with an outcome -focused approach
  
• Understanding of how SEO and structured
  content contribute toward digital visibility and high -quality lead
  generation support
  
• Strong adaptability in a fast -paced
  growth environment with evolving priorities
  
• Structured communication, coordination,
  and execution capabilities
  
• Commercial understanding of B2B audience
  behaviour and conversion -focused digital communication strategies
  
• Someone capable of translating strategic
  direction into consistent execution across website and SEO initiatives