Marketing Executive

Role Overview

We are looking for an energetic and detail-oriented Marketing Executive to support the institute's digital and performance marketing efforts. Working closely with and reporting to the Head – Marketing, Branding & Automation, this role will be responsible for executing digital campaigns, supporting SEO and social media activities, and assisting in lead generation and admission funnel initiatives. This is an excellent opportunity for a fresher or early-career marketer to build hands-on experience across performance marketing, CRM-driven workflows, and marketing analytics in a fast-paced admissions environment.

Key Responsibilities

Digital & Performance Marketing Execution

• Assist in planning, setting up, and monitoring Google Ads and Meta (Facebook/Instagram) Ads campaigns.


• Support day-to-day SEO activities — on-page optimization, keyword research, content tagging.


• Execute the social media content calendar and coordinate post scheduling and publishing.


• Support landing page creation, updates, and basic conversion rate optimization tasks.


• Monitor campaign performance metrics (CTR, CPC, CPL) and flag issues for review.

Admission Funnel & Lead Support

• Support lead capture, tagging, and tracking through the admission funnel (Inquiry → Counselling → Demo → Walk-in → Admission).


• Coordinate with the counselling and admissions team to ensure timely follow-up on marketing-generated leads.


• Help identify drop-off points in the funnel and share observations with the Head.

CRM & Marketing Automation Support

• Execute CRM and automation workflows (WhatsApp, email, SMS) designed by the Head – Marketing.


• Maintain accurate and updated lead/contact data within the CRM.


• Support automated communication flows: inquiry response, brochure sharing, demo/webinar reminders, follow-up nudges.

Content & Creative Coordination

• Coordinate with creative agencies/content team for ad creatives, brochures, and social media assets.


• Assist in basic content creation and editing using tools like Canva.

Analytics & Reporting

• Track and compile campaign performance data using Google Analytics and Google Sheets.


• Prepare weekly performance summaries and reports for the Head – Marketing, Branding & Automation.

Cross-Functional Coordination

• Work closely with the Counsellors, Admissions Team, Operations Team, and Website/Creative vendors as directed by the Head.

Key Skills

Required Skills

• Basic understanding of Google Ads and Meta Ads Manager


• Fundamentals of SEO and content marketing


• Social media management and scheduling


• Working knowledge of MS Excel / Google Sheets


• Strong written and verbal communication skills


• Willingness to learn CRM and marketing automation tools


• Ability to multitask and work in a fast-paced, target-driven environment

Preferred Tools (Exposure/Willingness to Learn)

• Google Ads, Meta Business Suite, Google Analytics


• Canva or similar design tools


• Google Sheets, Google Forms


• CRM platforms (training will be provided)


• WhatsApp Business API, Email Marketing Platforms

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.


• 0–1 years of experience; internships or academic projects in digital marketing will be preferred.


• Certification in Digital Marketing (Google/HubSpot or equivalent) is an added advantage.