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Marketing Executive

icon building Company : Vrisva Space
icon briefcase Job Type : Full Time
icon geo-alt Bengaluru, India

Job Description - Marketing Executive

Role
Summary
As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close.

Key
Responsibilities


1. Market Research & Lead Generation

  • Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines
  • Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.
  • Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
  • Identify relevant government grants and MSME schemes that may be applicable to target customers

2. Data & CRM Management

  • Maintain accurate, up-to-date prospect and lead data in Zoho CRM.
  • Segment and organise customer data by sector, region, and opportunity type to support targeted outreach.
  • Regularly verify, clean, and enrich contact data to keep the database reliable
  • Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.

3. Outreach & Lead Nurturing

  • Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads.
  • Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia
  • Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing.
  • Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries
  • Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure

4. Handoff for Closure

  • You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation.
  • Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant.

5. Reporting

  • Submit weekly and monthly reports on lead volume, data quality, and campaign performance.
  • Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff



Requirements

What
You Bring

  • 2–3
    years of experience in market research, lead generation, or
    B2B/institutional marketing

  • Working
    familiarity with government procurement portals (GeM, CPPP, or
    similar) for tracking opportunities and listings

  • Basic
    understanding of government tendering processes and timelines

  • Familiarity
    with MSME schemes and government grants

  • Proficiency
    in Zoho CRM (Campaigns/Books/Analytics a plus)

  • Strong
    English communication; Kannada or Hindi is a bonus

  • Bachelor's
    degree in Business, Marketing, Engineering, or a related field



Benefits

Preferred
Qualifications

  • Experience
    researching or marketing to government, PSU, or defence clients

  • Familiarity
    with DPP/DAP guidelines or DRDO/HAL/BEL/OFB channels

  • Hands-on
    experience with LinkedIn Sales Navigator, IndiaMART, or TradeIndia

  • Exposure
    to aerospace, defence, or precision manufacturing sectors

  • Knowledge
    of MSME/Udyam registration and GeM seller onboarding



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