Job
Title: Digital Marketing & Website Executive (SEO, Web Development &
Performance Marketing)

About LUCKY -TECH
Membranes Pvt. Ltd.

WE COVER EVERYTHING,
EVERYWHERE

From Architectural Roofing to
Massive Event Halls, from Air Domes to Biogas Gasholders and More

We Deliver Value — Through
Performance, Time Savings, and Long -Term Support You Can Rely On

 

Job Summary

We are looking for a
proactive and result -oriented Digital Marketing & Website Executive to
manage our online presence, improve website performance, generate quality
leads, and strengthen our digital marketing efforts. The ideal candidate should
have hands -on experience in SEO, website management, Google Ads, content
creation, and B2B digital platforms such as IndiaMART.

Key Responsibilities

Search Engine Optimization
(SEO)

·       Plan and execute on -page and
off -page SEO strategies.

·       Perform keyword research and
competitor analysis.

·       Improve website rankings and
organic traffic.

·       Monitor website performance
using SEO tools and prepare monthly reports.

Website Development &
Management

·       Develop, update, and maintain
the company website.

·       Ensure the website is optimized
for speed, security, and mobile responsiveness.

·       Create and update landing pages
for marketing campaigns.

·       Coordinate with internal teams
to keep website content current and accurate.

Digital Platform Management

·       Manage and regularly update
company profiles on:

o   Google Business Profile

o   IndiaMART

o   TradeIndia

o   Justdial

o   Other B2B and digital platforms

·       Ensure product catalogs,
company information, images, and contact details are always up to date.

Google Ads &
Performance Marketing

·       Plan, execute, and optimize
Google Search, Display, and Remarketing campaigns.

·       Monitor campaign performance,
CTR, CPC, conversions, and ROI.

·       Generate quality leads while
maximizing advertising efficiency.

·       Prepare campaign performance
reports with recommendations.

Content Creation & Marketing

·       Create engaging content for the
website, blogs, social media, email campaigns, brochures, and product pages.

·       Work with the sales team to
develop marketing materials and promotional campaigns.

·       Coordinate the creation of
graphics, videos, and other digital assets.

Analytics & Reporting

·       Track website traffic and user
behavior using Google Analytics and Search Console.

·       Measure campaign performance
and prepare monthly digital marketing reports.

·       Suggest improvements based on
data analysis.

Required Skills

·       Strong knowledge of SEO
(On -page, Off -page, Technical SEO).

·       Experience with website
development and CMS platforms such as WordPress.

·       Hands -on experience with Google
Ads and campaign optimization.

·       Knowledge of Google Analytics
and Google Search Console.

·       Experience managing IndiaMART,
Google Business Profile, and other digital platforms.

·       Content writing and digital
marketing skills.

·       Basic knowledge of HTML, CSS,
and website optimization is preferred.

·       Understanding of lead
generation and B2B marketing.

·       Excellent communication and
analytical skills.

Preferred Qualifications

·       Bachelor’s degree in Marketing,
IT, Computer Science, or a related field (Preferred)

·       2–5 years of experience in
Digital Marketing, SEO, Website Management, or Performance Marketing.

·       Google Ads and Google Analytics
certifications will be an added advantage.

Key Performance
Indicators (KPIs)

·       Improvement in website traffic
and search engine rankings.

·       Number and quality of leads
generated through digital channels.

·       Google Ads ROI and campaign
performance.

·       Website uptime, speed, and
regular content updates.

·       Growth in enquiries from
Google, IndiaMART, and other online platforms.

·       Timely execution of digital
marketing campaigns and content updates.