Marketing Executive Mid - Level - 3-5Yrs

Key Responsibilities:

·       Create
high-quality written, visual, and video content tailored for platforms like
website, social media, ebooks, articles, whitepapers, presentations, blogs,
case studies and product guides/user manuals etc.

·       Write,
edit, and proofread a variety of content, including articles, blogs, email
campaigns, whitepapers, social media posts, and videos etc.

·       Design
and structure visually compelling PowerPoint presentations for product ppts,
internal meetings, client pitches, webinars, and conferences

·       Develop
and execute content strategies tailored to IT, B2B products, and SaaS
solutions, focusing on key industry pain points, trends, and customer
challenges.

·       Ensure
all content is optimized for SEO and adheres to the best practices for search
engine visibility.

·       Craft
clear, concise, and engaging scripts for videos that simplify complex concepts.

·       Manage
and update the company's content library, ensuring all materials are current
and relevant.

·       Produce
visually compelling videos across various formats, such as webinars and video
series. 

·       Develop
and manage a content calendar to ensure consistent delivery of content that
supports marketing campaigns and brand messaging 

·       Work
closely with cross-functional teams, including marketing and product
departments, to align content efforts with overall business goals.

·       Gather
information from subject-matter experts and develop, organize, and write
procedure manuals, technical specifications, and process documentation.

·       Continuously
seek ways to enhance and grow within the content creation field, experimenting
with new content formats and strategies.

·       Collaborate
with product managers, developers, Presales, CoE and marketing teams to ensure
accuracy and alignment with business messaging.

·       Collaborate
with internal stakeholders to gather content requirements and feedback to
refine content output.

·       Perform
Thorough Research and Identify key content themes and topics that align with
our brand and resonate with our target audience

·       Stay
informed on industry trends, audience preferences, and competitor strategies to
keep content fresh and relevant.  

Qualifications:

·       A
minimum 2 years of experience in content creation within IT Industry for B2B
software products, or SaaS, with a strong portfolio of relevant work.

·       Proficiency
in tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics,
SEMrush, Grammarly, and CMS platforms

·       Knowledge
of content management systems (e.g., WordPress) is a plus.

·       Understanding
of SEO principles and techniques for optimizing content for search engines.

·       Creative
mindset with the ability to generate unique and engaging content ideas.

·       Ability
to quickly grasp new topics and synthesize information from various sources.

·       Excellent
written and verbal communication skills

·       Ability
to work independently and meet deadlines

·       Must
have Content Creation, Copywriting, and Storytelling skills

·       Proven
track record of developing and executing successful content strategies.

·       Ability
to quickly learn and understand complex technical concepts and effectively
communicate them through content.