Marketing Generalist

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 1200000 (ie INR 5-12 LPA)

Min Experience: 2 years

Location: Hyderabad

JobType: full-time

The Marketing Generalist will own and execute end-to-end marketing initiatives to strengthen brand presence, support demand generation, and improve customer engagement across multiple channels. This role is ideal for a hands-on marketer who enjoys execution, coordination, and building structured marketing operations in a fast-growing startup environment.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital, content, social media, and CRM channels
• Manage social media presence, content calendars, and brand communication across platforms
• Support performance marketing initiatives through creative coordination, landing pages, and campaign execution
• Drive occasion-based and seasonal marketing campaigns such as festivals, celebrations, corporate events, and special moments
• Coordinate website updates, product/menu showcases, customer testimonials, and case studies
• Execute email and WhatsApp campaigns for lead nurturing, repeat customers, and re-engagement
• Track and analyze campaign performance, sharing regular insights and reports with stakeholders
• Collaborate closely with design, sales, operations, and leadership teams to ensure consistent and aligned messaging

Requirements

• 2–5 years of experience in a generalist marketing role
• Strong understanding of digital marketing fundamentals across B2B and B2C channels
• Excellent communication, coordination, and hands-on execution skills
• Ability to manage multiple marketing initiatives simultaneously in a fast-paced environment
• Experience with startups, D2C, food-tech, or marketplace businesses is an added advantage

What Success Looks Like

• Consistent delivery of high-quality marketing initiatives
• Improved brand visibility, credibility, and trust
• Higher customer engagement and repeat usage
• Seamless coordination between marketing, sales, and operations teams

Key Skills

• Digital Marketing
• Social Media Marketing
• Content Marketing
• Search Engine Marketing (SEM)
• B2B & B2C Marketing
• Online Marketing