Marketing Head

The Marketing Head will own and drive the overall marketing vision, strategy, and growth
roadmap for a high-growth B2B travel services organization. This role is responsible for
building a scalable, data-driven marketing engine from the ground up, with a strong focus
on digital-first, e-commerce-led growth. The position demands strategic leadership,
deep expertise in digital marketing, and the ability to operate in a fast-paced startup
environment while supporting domestic and international business expansion.
Key Responsibilities
• Define and own the long-term marketing vision, brand strategy, and growth roadmap
across B2B vertical
• Build, scale, and institutionalize the marketing function from scratch, including org
structure, processes, tools, and governance
• Lead digital-first growth strategies across performance marketing, SEO/SEM,
marketplaces, CRM, content, automation, and analytics
• Drive B2B and e-commerce growth through customer acquisition, conversion
optimization, retention, and lifecycle management
• Develop integrated go-to-market strategies for destination-focused offerings across
international markets
• Create scalable marketing frameworks to support DMC services and strengthen
engagement with travel agents, tour operators, and global partners
• Own brand positioning, messaging, and thought leadership to strengthen market
credibility and recall
• Act as a strategic partner to sales, product, and leadership teams to align marketing
initiatives with revenue and expansion goals
• Lead budgeting, forecasting, ROI measurement, dashboards, and performance
optimization across all marketing spends
• Build, mentor, and lead high-performing cross-functional marketing teams across
digital, growth, content, and brand
• Support international expansion, new market entry, and partnership-driven growth
initiatives
• Stay ahead of emerging digital trends, platforms, and technologies to maintain a
competitive and innovation-led edge

Candidate Must Have
• Minimum 10–15 years of relevant experience in Digital Marketing and E-commerce
Marketing, with leadership exposure

• Proven experience as a Marketing Head / Senior Marketing Leader in a startup or high-
growth environment

• Strong expertise across B2B, D2C, performance marketing, and e-commerce-led
growth models
• Demonstrated experience in building marketing teams and systems from ground zero
• Strategic mindset with hands-on execution capability and strong data orientation
• Experience in brand building, customer lifecycle management, growth marketing, and
conversion optimization
• Proven ability to manage large marketing budgets with clear ROI accountability
• Exposure to travel, DMC, or international service-driven businesses will be a strong
advantage