Marketing Lead

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 8000000 (ie INR 30-80 LPA)

Min Experience: 4 years

Location: Bangalore

JobType: full-time

We are seeking a Marketing Lead with a deep understanding of rural consumers, particularly middle-income audiences. This role is ideal for someone who is passionate about long-term brand building and shaping a strong, relatable brand identity through digital-first channels.

Role Overview
The Marketing Lead will own brand strategy and execution, with a clear focus on connecting authentically with rural markets. You will drive brand communication entirely through digital platforms, ensuring consistency, relevance, and sustained brand recall over time.

Key Responsibilities

• Define and execute a long-term brand strategy tailored to middle-income rural customers.
• Build and strengthen brand identity, positioning, and voice across digital channels.
• Lead digital brand communication through social media, online campaigns, and content-driven initiatives.
• Design and execute viral and engagement-led marketing initiatives to increase reach and recall.
• Drive B2C marketing efforts with a strong focus on storytelling and emotional connection.
• Monitor brand performance, audience insights, and campaign effectiveness to refine strategy.
• Collaborate with internal teams to ensure consistent brand representation across touchpoints.

Ideal Candidate Profile

• Strong understanding of rural customer behavior, aspirations, and consumption patterns.
• Passion for branding and a willingness to play the long game of brand building.
• Proven experience in brand marketing, brand management, or digital-first marketing roles.
• Comfortable leading brand communication primarily through digital and social platforms.
• Strategic thinker with hands-on execution capability.

Skills
Brand Strategy & Positioning
Brand Building & Identity
Digital & Social Media Marketing
B2C Marketing
Online Branding & Brand Communication
Viral Marketing
Search Engine Marketing (SEM)