Marketing Lead

Company : Kannanware

Job Type : Full Time

Chennai, India

Job Description - Marketing Lead

Location: Chennai (On -site)

Role Overview

We are looking for a sharp, execution -focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands -on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co -marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website & Digital Presence

Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
Ensure the website reflects current offerings, case studies, and positioning at all times

SEO & AI SEO

Drive organic search growth through on -page SEO, technical SEO, and content -led link building
Stay ahead of AI -driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI -assisted discovery
Conduct regular keyword research aligned to SAP solution areas and buyer intent

LinkedIn & Social Media

Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth
Build thought leadership through founder -led content, employee advocacy, and industry commentary
Run LinkedIn lead generation campaigns (organic -first, paid where justified)

Content & Campaign Planning

Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles

Events & SAP Co -Marketing

Plan and execute Kannanware -hosted events — roundtables, webinars, and in -person seminars
Coordinate with SAP's partner marketing team to participate in SAP -led events, campaigns, and co -branded initiatives
Manage end -to -end event logistics — invites, registrations, collateral, follow -ups, and post -event reporting

What We're Looking For

2–4 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software

Demonstrated experience in SEO, content marketing, and LinkedIn growth
Working knowledge of AI search trends and how they are reshaping B2B discovery
Proficient with tools such as Google Search Console, SEMrush/Ahrefs, HubSpot, Canva, and LinkedIn Campaign Manager
Strong writing skills — able to simplify complex ERP/SAP topics for a business audience
Experience managing or coordinating with vendors (designers, developers, agencies)
Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage
Organised, self -driven, and comfortable owning outcomes without a large team behind you

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