Marketing Lead

Key Responsibilities

Marketing Strategy and Planning

• Translate
  business goals into quarterly and monthly marketing plans.
  
• Define
  marketing priorities, content pillars, and channel strategy.
  

Process and Execution Management

• Create
  and maintain marketing SOPs: briefs, approvals, publishing, repurposing,
  and reporting.
  
• Build
  a predictable delivery engine with clear timelines, ownership, and quality
  checks.
  
• Ensure
  on -time output across formats: posts, videos, carousels, event assets,
  internal initiatives, etc.
  

Brand and Positioning

• Own
  brand messaging and ensure consistency across all communication.
  
• Improve
  clarity of positioning and ensure campaigns and content align with it.
  

Social Media and Content Leadership

• Lead
  social strategy (LinkedIn primary) and content calendar execution.
  
• Guide
  content ideation, storytelling, and distribution to improve reach and
  engagement.
  

Employer Branding (with HR)

• Partner
  with HR to create employer branding content and support hiring campaigns.
  
• Showcase
  culture, people, learning, and workplace initiatives through content.
  

Analytics and Reporting

• Track
  and report core metrics (reach, engagement, follower growth, content
  performance).
  
• Share
  monthly insights and action plans to improve outcomes.
  

Team Management

• Lead
  and coordinate writers, designers, video editors, interns/trainees, and
  agencies (as applicable).
  
• Set
  expectations, review output, coach the team, and improve ownership and
  performance.
  

Requirements

Requirements

• 8+
  years of experience in marketing (B2B services/tech/IT services
  preferred).
  
• Strong
  experience in performance marketing, social strategy, and brand messaging.
  
• Proven
  ability to manage teams and drive execution with structure and
  accountability.
  
• Comfortable
  working with senior stakeholders and translating inputs into deliverables.
  

Key Skills

• Team
  leadership and delivery management
  
• Brand
  positioning and messaging
  
• Content
  strategy, editorial judgment, and storytelling
  
• Project
  management and process building
  
• Performance
  tracking and reporting mindset